It seems like so many businesses quickly put together a website … launch it … then “cross their fingers and hope to God” it resonates with a buyer.
Ineffective you might think? It often gets worse. There are businesses that go for the “we’ll build you a web site for FREE” jargon that is offered from many hosting providers. The pain points to these strategies are multilayered.
Here’s just the beginning:
1) Your website is technically not FREE. Commitment? Wait until you see what you’re paying per month for hosting and for how long (duration). And don’t hold your breath … soon will come the expensive SEO upsell!
2) Do you know that oftentimes the developer (creator) of your FREE website—technically owns your site—and where it’s hosted?
3) You the client—are stuck generating all the text & images. Who has time for that? No wonder why many business owners are working ungodly hours—they’re working both ON and IN their business … thus, sacrificing date nights, dance recitals, ballgames or doing the things they wish they could do.
4) Often times when you hire a web designer … they don’t know your business … so you still have to do most of the leg work.
5) Templatized websites all look alike … so how does a typical WordPress template help your brand stand apart from your competitor?
6) How do you know that the web developer you’ve chosen has the necessary web security in place so your website doesn’t get hacked?
7) Is there a scalable strategy in place for your website?
What if you could have peace-of-mind knowing you maintain CONTROL … and EVERY ONE of those burdens above are relieved?
SOLUTION: This from a an internet customer who made the “right choice:”
“We have a website that consistently fills our sales pipeline. Our website, along with the supporting marketing campaigns that Joe, Walt and the JC Marketing Communications team have put together for us are remarkable. We are having a hard time keeping up with the work coming in.
We have been wracking our brain about what to say—and how to get across to anyone reading this—specifically what impact JC Marketing has had in growing our business. There is so much we want to say, but the only real part that counts is the fact that we don’t waste dollars on unnecessary advertising. HMMM, sounds strange you say, right?
We are a ‘small’ family owned business—so we don’t have ‘deep pockets.’ We maintain a belief that there is a ‘right way’ to do things … and then there is ‘the other way.’ Obviously the results we receive proves JC Marketing does marketing the ‘right way.’ It’s a huge help that they are an expert in our field of irrigation, which of course, ensures our success. They’ve proven time and again that they care about our business in ways that other advertising agencies might not. With JC Marketing, you’re NOT just another ‘job.’ They have our backs!
If you want to see positive results and grow your business in a very short timeframe—you need to work with the team at JC Marketing. It’s as plain and simple as that!
One of their best attributes is that JC Marketing insists on tracking every form of lead generation marketing they do for us. It means we know at all times which campaign is working best. After all, Green Way never wanted to be just another online ‘click’ … and then gone from a web visitor’s mind. Joe’s team developed an effective message that’s appealing to potential customers visiting our website. If I recall correctly, the team wrote EVERY word on our website. JC Marketing helped make our site the one that gives the customer an easy answer to their questions. Customers have told us that we have an engaging website that you just want to stay on and see what else there is to see. I’d say that qualifies as engaging. Best of all—our competitors really envy our website. One local competitor said ‘You SOB … it was genius calling irrigation ‘in ground sprinklers.’ ’ Pete, nor I can credit for that strategy … it was all Joe C on that one!
Are you looking for a true ‘partner’ to help you achieve your business goals? Always attentive customer service—Joe, Heather, Walt and others at JC Marketing have been able to give the necessary time to us (many times off the clock) and effectively develop a professional brand and strategy that really represents us … it connects emotionally with our buyer, while communicating to the world how Green Way Irrigation does business. JC Marketing has shown us how very necessary it is for our brand to be represented properly and accurately—in order to maintain what Joe calls ‘top of mind branding’ for prospective customers.
JC Marketing has been able to concisely and effectively describe what we can do for every potential & existing customer—expressing Green Way’s benefit(s) in a meaningful way—clearly communicating to our customer why we are a better choice than any other irrigation company. This strategy has proven to be an effective factor. It makes sure potential customers don’t surf elsewhere (to a competitor’s site).
JC Marketing has been instrumental in implementing our marketing strategy as technology and the internet has evolved. They provide outstanding marketing strategy, custom graphics … solid photography … copywriting, video, social media and all the other digital components—you can get all of the services you need in one place. Their approach is working. We sincerely doubt it would work as well if we were using another web design/web marketing company. How do we know? Because prior to partnering with JC Marketing, our previous company wasn’t doing anything to help develop business.”
Pete Kurtz, President
Deb Kurtz, Vice President
Green Way Irrigation, Inc. • Southington, CT • 1.855.247.7448
Valuable information?
Of course this is. And you learned that execution of a marketing plan is 99% of the equation.
And JC Marketing Communications has no equal when it comes to making your internet strategy a reality.
Do YOU desire expert HELP elevating your organization to the next level?
We will propel your business forward—you can be FREE to do the things you’ve always wanted to do.
Call JC Marketing Communications • 360 degree marketing
Insanely great marketing that’s measurable & trackable—RESULTS are EVERYTHING!
860.621.8866
www.jcmcom.com
