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Scientists at UCLA have discovered the secret to what makes items buzz worthy to people. Brain MRI scans that were run on 19 students revealed that informational items deemed worthy of sharing with others stimulate the temporoparietal junction area of the brain more than usual. Understanding more about this type of activity in the brain could add great efficiencies to marketing campaigns in the future.
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Scientists Say They Can Predict Buzz Based on Brain Activity
Even in this digital age, having a well designed catalogue is very good for business. It needs to be planned out so that it is easy to use for the consumers and that it looks nice, which reflects well on the company. Printing catalogues has long been shown to be a cost-effective marketing technique. It is one of the best ways to show customers inventory and to get them interested. Many people still prefer using a paper catalog, even when a website is available.
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Catalogue Printing – An Easy Way to Look Professional
For businesses on and offline, lead generation to draw in clientele is important. How do you go about this effectively? One tip is that you may have to hire some help. Another tip is selling leads. You are still wondering how to generate them. To find out other tips, read the upcoming article.
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An Honest Evaluation of Local Biz Lead Generation
Keeping up with the world’s technology is a challenge for businesses. Businesses are now forced to be online with a website. Some companies try to do website building alone but the quality turns their patrons away from their online efforts. Find out what further steps to take to make your website look appealing to your customers.
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Effective Graphic Designing for Building Corporate Identity
Network marketing is very important, today, thanks to the internet allowing advertising to take on so many different forms and spread to be seen by just about anyone, in the world. This also opened the door, for those, marketing themselves as experts in the field. They offer their own methods of how to succeed in today’s online economy, but for a price. It is up to the business owner, to filter through the mass numbers, offering services, because in many cases, these experts are simply scams. It takes time and research, learning how to tell the difference.
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Network Marketing – The Pros And Cons
The problem with customer-facing IT systems is that they are not built for the customer. Even in-house systems are often specified by expert users or management without involving the people who will actually be the main users of the system.
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The Customer in Mind
Billboard advertisements are everywhere. How many people read them? How much should you expect someone to be able to read as they pass by? Do these people retain that information? This piece dives into the Pros and Cons of outdoor advertisements, as well as offers some fascinating advice on how to maximize your impact when utilizing this mechanism.
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…Make the Most of Your Marketing Spend
Working from home is a emerging trend. It allows more people to be able to spend time with their families, but doing so has a creative block. When a person goes to an actual work place, they have a greater flow of creativity than at home. At home, one could goof off from the task at hand, sacrificing the ability to focus productivity.
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Make Much More by Going Out
My how times have changed. With the advent of digital printing, the technology has opened up a world of possibilities for businesses.
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Digital Printing- Fast and Efficient Quality Printing
Find out why using videos, particularly including you, is a powerful tool when advertising online. Recent studies have shown that when combined with a video component, your written online marketing’s efficiency is increased. People are more likely to take the time to read your entire article or newsletter if you first catch their attention with an engaging video. Click to read more.
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How you can Get Far more Out of Your Video Marketing – Video Genesis
Want to start your own small business but don’t know where to start? Maybe franchising is for you! Franchising can be a fast track route to getting out of working for someone else and taking your career into your own hands. Receive the proper training and financing that you need to open the opportunities you never knew you had.
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Tightrope: Franchising as small business option
Recent surveys studied marketing trends for dental practices and found that, despite the expected rise in internet marketing, traditional methods such as direct mail remain viable. Facebook is now included in the marketing plans of 65% of dental practitioners, with Google Plus, Twitter, and LinkedIn expected to follow suit. But most respondents also planned to increase budgets in the areas of newsletters, practice brochures and lunch-and-learns. Taken as a whole, the findings show that dentists are committed to a balance between digital and traditional marketing methods.
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Dental marketing survey reveals the effectiveness of direct…
Search Engine Optimization has been an important form of marketing since the internet became mainstream. Now, more and more companies turn to this method, along with online videos, to promote their brand. Professionally created videos are key for reaching customers through the world wide web. SEO marketing and online videos do best when used in unison for a business.
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Video Creation, Marketing and SEO – The Wave of the Future is Here
Big Brother is at it again. I don’t mean the NSA type, I mean the Mad Men type. Like how Target knows you’re pregnant before you do. Don’t believe me? Look it up. Anyway, cable companies are using your browsing history on Google and your demographic information (which Google also knows) to direct ads to you. Rather than broadcast the same commercial everywhere during ashow, stations will narrowcast specific ads to specific viewers. Creepy, right? And the worst news? It works, so get ready for more of it.
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In search for effective ads, U.S. TV operators mine viewer data
An increase in sales has prompted Boston Market to keep the St. Louis style ribs on the menu permanently. The ribs were introduced in April and it was advertised as a limited-time offer, but the customers responded in a positive manner. An increase of 16% in sales chain wide has shown that people like this recipe and will probably stick with it and the restaurant.
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Marketing’s Role In Boston Market’s Rib Success
Watching the popular television show “Mad Men” is not only entertaining, it can also be educational in learning good marketing and business techniques. The show shows that personal relationships matter very much in the world of business. There is also story lines that show the benefits of putting the customer’s bottom line ahead of the company. In the long run, it is important to establish loyalty from the clients.
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Four Marketing Lessons I Learned By Watching Mad Men
Marketing myth busters shows many people are comfortable with online products and services that have been customized for them, but buyers don’t want to sacrifice their privacy to get it. This may suggest that digital marketers are failing to adapt to customer needs. The study shows that the two most effective ways to encourage consideration of a product or brand is through recommendations from someone they trust (69%) and recommendations from consumer reviews (45%) …
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Marketing myth busters: if people prefer print ads, are digital marketers failing?
Social media has become an important platform for marketing videos, and you can greatly enhance the effectiveness of your videos by following a few simple guidelines.
To stand out from the competition, make sure your video is unique and interesting. It’s important to include your company logo, as well as a call to action, such as signing up for newsletters or visiting your web site. It pays to analyze your audience by obtaining reports from the social media sites, and make certain that your videos can easily be shared to leverage your marketing efforts.
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Get the Most Out of Your Social Video Marketing
A billboard with a teapot from JC Penney has caused a big uproar. A passer-by noticed that the shape of the pot bore resemblance to Adolf Hitler. JC Penney pulled this billboard and discontinued the product after this scandal took place.
First off, business people can learn that poorly judged business decisions can lead to even worse consequences. Next time, JC Penney’s advertisement should be making waves in the media, but this time it should be on purpose, not by accident.
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Fuss Over Hitler Teapot Suggests Marketing Opportunity For JC Penney
Talk in the marketing world would seem to indicate that marketing through social media has made traditional marketing obsolete. Bill Blaney examines this idea in detail with a balanced discussion of four different social marketing myths, how much truth they actually contain, and how more conventional media still affects the game.
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Has Social Marketing Completely Replaced Traditional?
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