Category: Print Media, Brochures, HD Video, Branding, Direct Mail, Trade Show, Marketing Strategy, Web site Development (Page 2 of 4)

Every year, newspapers are loaded with local deals, coupons and advertisements on Black Friday. These Thanksgiving deals save consumers up to hundreds of dollars in coupon savings. The reasoning behind this is because 63% of Americans believe that newspapers are the best way to find the greatest local deals. Retailers believe that newspapers reach a wider audience during the holidays. Therefore, the Thanksgiving editions are filled with extra pages of holiday deals. These advertisements benefit the consumers and the retailers. Learn more …

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The value of newspaper advertising – The Logan Banner

Companies can trim their marketing budgets if they rely less on the analytics and case studies and more on proven solutions. While governance loves the accountability of statistics, they are costly to gather and analyze. Often the growing rift between IT and marketing budgets leave few resources for face to face experiences that engage customers personally. As companies are willing to invest more they need to realize that predictive analytics are as yet unproven strategies.

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Cash, Lies and ROI, Redux: 3 Signs Your Marketing Budget Is A Flight Risk – Huffington Post

Are you working on a great nonfiction book or dreaming of doing so? The book “The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books’ by Stephanie Chandler is a great starting point. So don’t let your book go unnoticed by your intended audience! The author describes in detail what works and what doesn’t. From launching a killer website to achieving mastery of social media and boosting sales on Amazon, Stephanie Chandler gets you up to speed quickly on the modern world of nonfiction marketing.

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Make Your Book Work For You With the “Nonfiction Book Marketing Plan” – Small Business Trends

The Department of Alcohol and Beverage Control in Virginia has changed up some of the rules that dictate how happy hour can be advertised. Businesses in the area have been allowed to advertise some of the new happy hours they host outside of their building. This means that they can post placards and other signs showing the hours that are advertised. This has helped drum up more business for the restaurants, which is a welcome sign for many communities out there.

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Spirited response to ABC changes in happy hour advertising – wtvr.com

As more people are getting their news and information online, traditional newspapers are seeing a sharp decrease in ad revenues. Advertisers are not simply leaving behind print newspapers because of declined readership, they also see the benefit of targeted ads online. By buying ad space online companies are able to target readers based on internet history for more effective advertising.

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Newspaper web ads not to blame for print advertising decline, research says – Phys.Org

The “Domino” magazine may look cheerful, but when it all comes down to it it is strictly business. Ms.Brenner the creator of said magazine “Domino” in an interview stated how the magazine series is processed and created. She states the company behind “Domino” is “quick and nimble like a speedboat” and that they try to push magazines out quickly, while still editing them with love and care.

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Five Questions for the New Domino Magazine – AdAge.com

Two of UK’s hottest TV stars: David Tennant and Olivia Coleman were filming a crime scene on a beautiful beach in the British Capital. This film was produced by Kudos and is being used to promote one of the year’s most successful TV dramas “Broadchurch.” It also is produced for a younger, more upscale audience as well as the mass audience and for a positive response from discriminating viewers.

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Mipcom: Taking a Film Marketing Strategy to TV – Variety

Marketers seem to forget about the old reliable medium of radio because of the exciting other advances that are occuring. But many exciting advances are happening in radio. Innovations such as Apple Radio, Spotify, and Pandoria are changing radio in a major way. Radio is the most widely used medium in America and the world. This is ripe for marketers to use targeted ads to their audience.

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Why Marketers Need to Reevaluate Radio, the World’s Most Popular Medium – AdAge.com

People are watching more videos, in more places, than ever before. Consumers are watching over 4 billion hours of video every month, according to YouTube. In 2012, 70% of retailers used video in their shopping experience. Your business should be using video in their marketing, or else they will miss out on potential customers.

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The begining: How to use video in marketing – Washington Times

Advertising used to be simple to define. Advertisers are reconsidering what even makes an ad an ad. Nowadays, there is no one way advertising is produced or consumed. Learn more …

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The Definition of Advertising Has Never Been More Unclear – Adweek

Despite the fact that online video viewing is experiencing double-digit growth, the revenue generated from this increase viewing has failed to keep pace with the increased growth. This is primarily due to the fact that most of the increased viewing is of videos that are relatively short in length, which seems to be a less effective advertising medium than longer videos.

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Mobile Video Less Than Ideal For Advertising, Says FreeWheel – Adweek

“Would You Encourage Your Children to Work in Advertising?” is about the business of advertising having a bad reputation and if it’s a good environment for children. It discussesif it is a good opportunity … and if it is worth the work the child does … and the exposure that they get. The article really touches on what is good about advertising and why the author would consider it for his children.

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Would You Encourage Your Children to Work in Advertising? – AdAge.com

Marketing Plans are essential to having a successful business. It provides a blueprint for your future and operates as a selling document to gain interest from future personnel, investors and banks offering loans. Your marketing plan should include the goals of your business to motivate you and your employees toward success. Your plan should also include your marketing strategies, providing a clear path for achieving any goals laid out. There are seven building blocks that will help you explain marketing strategies: Marketing Information System, Market Research, Branding, Product, Price, Distribution and Promotion.

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Failing To Have A Great Marketing Plan Is Planning To Fail – Business Insider

Often times, the typical form of advertisement is a waste of money and time. This article outlines the things that advertisers should focus on to get customers motivated. By concentrating on feeling, function, compatibility, and cost then advertisers can better zero in on customers wants and needs. Furthermore, if these “levers” are followed well then companies will have the option of charging more because customers will be more receptive.

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Most Advertising Doesn’t Work. Here’s Something That Does – Forbes

Companies need to consider that technology can help a company, but also hinder the value of the enterprise. Companies can create powerful experiences for their communities by reaching out through hyper-local marketing, yet if the brands are not at the center of these communities, then there is no way it is going to be embraced.

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When It Comes To Billionaires Buying Newspapers, Marketers Should Pay … – Forbes

Quick-trigger ads, tying your product or service to current events, can generate tons of publicity for you … Good publicity if your ads are quick, smart! and not too controversial, bad publicity if they are in bad taste or crass. Timing, cleverness, wit, and catchiness are keys to success and, if a hit, your ad may self-replicate (for free) across the Twitter universe.

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How To Do Quick-Trigger Ads Without Commiting Brand Suicide