Locate your audience. Investigate the various places on the internet where they can be found. Get their attention, stay in touch with them. Learn more …
Read the full article here:
How to Market Your Online Marketing Video
Category: Print Media, Brochures, HD Video, Branding, Direct Mail, Trade Show, Marketing Strategy, Web site Development (Page 1 of 4)
Starting Wednesday February 26, Printing Industries will be launching its new webinar series with the webinar Measuring the Effectiveness of Online Marketing. Focusing on helping printing businesses market themselves online, they’ll cover different online tools, the data they can provide, and what these mean for a print business.
Read the full article here:
Online marketing leads new Printing Industries webinar series – Wide Format Online
There are trends that are affecting the future of Israel’s ad market and are not unfamiliar to what we have been hearing stateside: mobile and video ad spend to increase, and the declining demand for print ads. In tepid ad market, mobile and social media are rare bright spots. Overall, the Israeli E&M market maintained a positive growth rate in 2012 and is expected to grow by 3.9 percent compounded annually, over the next five years to 2017. Internet advertising and Internet access are the main growth drivers in the Israeli E&M market. Another growth driver is Israel’s creativity and success in the field of new media, content creation and formats.
Read the full article here:
Five trends affecting the future of a sluggish local advertising market – Haaretz
Sales and Marketing have similar goals. Marketing departments should take cues from the Sales department—goal focused, results oriented, and focused on short term results. Marketing is complex and often long term. Marketing can increase velocity and adoption of new products by being more like Sales. Both departments rely on creation and retention of customers as their goal. Realizing how they are similar can yield best results.
Read the full article here:
Creating A Sense Of Urgency: Why Marketing Must Behave Like Sales – Forbes
Pundits are predicting that a perfect storm of campaign advertising may descend upon Michigan this year: competitive governorship and U.S. Senate elections will join House races to make Michigan the most intensely ad-blanketed state in the country. Learn more …
Read the full article here:
Cue the commercials: Experts predict Michigan will be hotspot for political … – MLive.com
Due to increase in digital publications, Advertising Age is now reducing the number of their publications by nearly half, from 46 to 25 per year. Instead of having issues for every month some issues will be combined and distributed around some of the busiest times of year. While the content of the combined issues will be larger, it will entail valuable data with more robust visuals and better analysis. The newer editions will have a more magazine feel.
Read the full article here:
Advertising Age to Reduce Its Print Frequency – New York Times
Refresh your memory about video material from youtube about fake commercials in the 1980’s. We introduce YOU, the reader, to some statistical information regarding hours people typically watch a year, and what were some of the most memorable fake commercials in the 1980’s. The video content that is included in the article are advertisements of products that did not exist.
Read the full article here:
10 Fake Commercials From Movies You Probably Forgot Were Advertising Gold – Uproxx
There are countless ways for companies to reach consumers, more than ever in this day in age. That makes it crucial for a CMO to help a company build a complex, integrated strategy of marketing to boost sales.
Read the full article here:
An Integrated Marketing Blueprint to Grow Sales & ROI in 2014 – Search Engine Watch
As mothers do much of the shopping in a household, advertising often focuses on the mom in the house. Included in the article are 9 of the most popular advertisements that did just that: focus on mom. These brands try to capture the essence of being a mom with humor relating to breast-feeding, Lois and Stewie Griffin, and even Oreos. Any mother is sure to relate to the themes in these commercials.
Read the full article here:
The 9 Most Popular Advertising Campaigns for Moms in 2013 – Huffington Post
Miami Gardens 111 has launched a new website and marketing campaign. They hope to emphasize that a citizen’s decision can save another’s life. There has been several unsolved shootings and they are hoping to stop these shootings. the citizens want a safer Miami Garden. The Mayor believes that the shootings and the gang activities are caused by the lack of positive alternatives. The summit are bringing together principles and student leaders to seek perspectives.
Read the full article here:
City launches marketing campaign to encourage community involvement – MiamiHerald.com
Here’s a list of 10 books that focus on marketing for small businesses. The basic information about each book is given with a short description of each books content. The theme of this piece is pointing out the best books to help establish and further a small businesses marketing approach online. The books were of various lengths and prices. They seem to give a broad range of ideas and help to the novice and expert.
Read the full article here:
10 Best Content Marketing Books for Small Businesses of 2013 – Small Business Trends
Many viewers watch digitally recorded shows and skip through commercials, making traditional television advertising strategies obsolete. Attempts to stop viewers have been unsuccessful. New approaches to television include making advertisements short and simple enough for the viewer to receive the message while fast forwarding and increasing their entertainment value so that viewers will enjoy the commercial enough to watch it rather than fast forward through it.
Read the full article here:
How television advertising deals with DVRs destroying their business – San Francisco Chronicle (blog)
There are a handful of different e-commerce companies who are opting to run ads on TV. This is because they are becoming well known for offering unique services that will appeal to many consumers. These television ads may go a long way towards helping people find an all new group of customers. Only time will tell if these ads will help people get the services that they need through these different websites.
Read the full article here:
Small e-commerce companies spending big on television advertising – Economic Times
Twitter is doing a countdown of great ads, and two of the ads included are very simple—but effective—printed pieces for a bookstore. The pieces portray a city crowded with buildings, all the windows dark but one, conveying the feeling well-known to book lovers of staying up way past your bedtime to continue reading. The ads are the kind of art that make people want to get involved in advertising.
Read the full article here:
See Everything That’s Beautiful About Advertising in Two Simple Print Ads for … – Adweek
There is some major debate about the role that marketing companies should be playing within pharmaceutical companies. This is causing a fair bit of controversy for many industries out there, since this is a power struggle. Some of these companies will be interested in finding out more information about the different types of marketing plans that may actually impact the R&D for these companies.
Read the full article here:
Should The Marketing Division Set Strategy For Pharmaceutical R&D? – Forbes
Facebook is attempting to launch video advertisements on it’s site starting Thursday. For the past several years television has dominated the video advertising industry. With an estimated $5.00 per one thousand views television has long been the most effective way to get a message to the masses. The test for this new medium for advertising will be a preview of the upcoming film Divergent.
Read the full article here:
Facebook Crosses the Advertising Frontier Into TV’s Turf – Businessweek
Facebook will be stepping into video advertising. They intent to make it available very soon and intend try it out on a few users with the movie ad for Divergent. While users seem to be grumbling, Facebook advertisers can’t wait to get their hands on the anticipated revenue the site will bring.
Read the full article here:
Facebook plans to roll video advertising – USA TODAY
Facebook is set to unveil an all new advertising video, which will test out a few key market factors going forward. This could be appealing to many people, since it will showcase some of the new features offered by the company. Previous ads by Facebook have been roughly 15 seconds long, but there is no word on how this ad will turn out yet. This has been fueling some speculation about what may be included in the ad over the next few weeks.
Read the full article here:
Facebook to roll out video advertising in test – CNBC.com
Even with all of the new advertising venues available to marketers these days, advertising on radio and television is still a great way to reach people. These are the places where advertising got its big start. It is a way to use words and pictures to capture the attention of viewers and listeners and let them know about any services or products in a positive and productive manner.
Read the full article here:
Ken Foote’s Radio/TV Files: Why Advertising On Radio & TV Works – CBS 11
Digital advertising spending is set to overtake television, the traditional top performer, in the next three years. In fact, television advertising will peak in 2013, and then gradually decline as internet advertising budgets climb. The surge in digital advertising is primarily motivated by the increase in mobile technologies as a viable means of increasing sales.
Read the full article here:
Television Ads Losing Ground to The Internet – TIME