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A lot has been said about the way that marketers tend to conduct their business. Many teams will want to start finding a way that they can actually market their advertising going forward. This will help people who want to learn more about how to conduct permission marketing, for instance. If these marketers want to get linked up with the best strategy, they should consider what might be appealing to consumers.
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How To Personalize Your Marketing Efforts – Forbes
Internet radio streaming service Pandora has recently been emphasizing native integration directly into new vehicles. With this program in place and increasing the audience size, Pandora has plans to begin in-car advertising through 15- and 30- second advertisements. The ad campaigns will be able to focus strictly on automotive, or can be expanded to reach all listeners.
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Pandora Extends Advertising To In-Car Audience – MediaPost Communications
Here are four ways to make the drive to better your marketing campaign last. Take on the right kind of work, if you have the right kind of clients you’ll move your business forward. Mix it up, marketing is not one size fits all. Map your marketing tools to ensure they’re in the best shape. A little bit, a lot, goes a long way. Visualize the results as well as the effort needed to get them. Have a rolling multi-year plan, to help you picture what the future holds.
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Four ways to step up your marketing campaign in January – The Guardian
There is no doubt that consumer technology is defining that way that modern advertising tends to work. It will be important for companies to think about how they can adapt their advertising approach to deal with this new reality. Marketing teams should understand how they should be appealing to modern users who rely primarily on their mobile phones to access the information that they need.
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How Consumer Technology Is Inspiring – And Limiting – Brand Advertising – Forbes
Three public relations tools will be of use in 2014. In specific, these tools will be regarding communications marketing and how to use these tools to continue to excel. The three topics covered are: Content Marketing, Relating focused around multimedia means, and using the media as a way to gain an advantage.
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3 Marketing Predictions – Huffington Post
Marketing trends in 2014 offers change and many different options in the way people will do business. Knowledege of smart devices needs to be improved because of their wide usage. Content Marketing needs to be further developed for better results in expanding business. Paid Organic Social Amplification is important because marketing on social platforms reach a broad range of people. Influencer Marketing puts more of a personal touch with business instead of emails and makes people seem more tangible. Visual Web is important, layouts have to be well displayed eye catching and functional. Focusing on customer loyalty is also becoming a good strategy in marketing if companies reciprocate that to customers. Personalizing data will help to understand customers and the market better. Snippet Storytelling is a quick and effective way to get a message to the consumer across. Growth Teams help to generate new ideas and strategies to aid in growing business.
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10 Online Marketing Predictions to Inform Your Strategy in 2014 – Entrepreneur
Yogurt giant Activia is rebranding itself for the new year, dropping its long relationship with spokesperson Jamie Lee Curtis. At the helm of the new appearance will be boxer Laia Ali, singer Reba McEntire, and host of The Doctors, Dr. Travis Stork. The new ad push will feature a new tagline, slogan, and Twitter feed.
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New Campaign Markets Activia to Wider Audience – New York Times
Last month a mysterious crop circle in California went viral on the internet. It generated interest after anonymous calls were placed to local TV stations. But, of course, it was not created by aliens. Instead, it was a marketing ploy hatched by NVIDIA to promote their newest microprocessor. They admitted to it during the Consumer Electronics Show in Los Vegas and said clues in Braille symbols were included in the crop circle to reveal its origin.
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California crop circle revealed as marketing stunt – WBTV
Micro-Genre marketing is the concept of grouping like product together so that less common ones will be viewed along side the ones that are more likely to be seen on a daily basis. Netflix uses this to show movies that are not commonly watched to a larger populace than would normally see them in their every day searches. This has also been proven successful in other areas of marketing as well.
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Marketing Lessons from the Netflix’s Micro-Genre Generator – Marketing Pilgrim
The almost ubiquitous order to switch off cell phones in the theater may be changing, if a new group of advertisers have their way. Cinime is a new movie related app designed to interact with sounds produced on the screen that allows users to interface with the movie. The concept is being test piloted in Britain now, and only during the previews, but other companies, such as Disney, have toyed with the idea of app use during the feature.
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Advertising app that sends sonic messages from the big screen has cinemas … – The Independent
When it comes to making money in the mobile application world, advertisements are proving to be the way to go if you want to come out on top. Many sites, such as twitter, have a customer base that is mostly comprised of mobile users. many companies are even teaming up with automobile manufactures and advertising on the apps that come with them.
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For Mobile-Social Apps, Advertising Is Winning As The Money-Making Revenue … – Business Insider
In 2014 it is predicted that “smarter” machines and computer systems could have a very large and possibly very positive effect on the market. Bigger and better systems mean that more data can be used for a wide variety of things that were not available in the past year. This appraoch is predicted to be a positive impact based on the new advances in computer technology.
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Expert Marketing Predictions: Is 2014 the Year of Personalization? – Huffington Post
Recent reports of a crop circle appearing in California field are really just free advertisements for NVIDIA, a computer chip and graphics card manufacturer. NVIDIA’s CEO Jen-Hsun Huang was forced to admit to the scheme when participants arriving for the Consumer Electronics Show in Los Vegas noted that Braille numbers imbedded in the design were related to the 192 cores in NVIDIA’s K1 chip. The circle is gone now, farmer Scott Anthony instructed workers to mow the area.
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Nvidia crop circle marketing stunt gets attention – CBS News
Marketing and advertising, already a growing and ever-changing field, has been spurred to new growth and new directions by the rise of digital media. Mobile platforms and social media interaction have created niches for marketing specialities no one envisioned 20 years ago. So this year, Forbes Magazine’s 30 under 30 list of marketing and advertisers covers a wide range of titles and areas of expertise.
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The 30 Under 30 Driving The Radical Transformation Of Marketing And Advertising – Forbes
After an increase this year in the online radio company, Pandora’s online radio service, the company has decided to start offering in-car advertisements. This means that companies will be able to purchase a short advertisement slot which will be played in listeners cars while they are using the radio service. This could potentially be the start of Pandora’s breakthrough from little guy to big contender when it comes to music listening.
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Pandora to Start Offering In-Car Advertising – Wall Street Journal
Market research companies are trying to come up with new and efficient ways to better extract data. Initially by starting with their staff who conducts the studies so that future data can be more accurate, and informative. This report is a study that shows different ways improve the way marketing research is done.
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New report reveals winning strategies to improve internal quality of marketing … – News-Medical.net
Email marketing may be the best way for business to generate new leads. A recent study surveyed business to business marketers, finding widespread agreement. Email was chosen over social media, SEO and content marketing as the best method of lead generation.
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4 tips for better email marketing subject lines – South Florida Business Journal
Every company needs to consider some of these major marketing myths. This can help them decide whether they are really making the best investment decisions as they go forward. It is hard to overstate the importance of getting good marketing. Companies operating during the recession were able to generate the profits that they needed to see. This has helped them maintain an edge over the competition.
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Debunking marketing myths – Business Standard
Here’s a summary of the 2013 trends of display advertising. Included are the top ten display advertising columns of 2013. This offering is focused on marketing and advertising giving the reader an overall insight on what the advertising trends of 2013 were. The top ten results that the website list are based on Facebook Shares, Tweets, the Google+ platform as well as LiknedIn Shares.
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Programmatic Dominates Our Top 10 Display Advertising Columns For 2013 – Marketing Land
There is quite a debate shaping up over whether businesses should be using native advertising going forward. Most major companies are now starting to integrate it in to their core strategy. This is shaping up an argument over whether this type of advertising should have some kind of regulation attached to it. This will help business leaders determine whether they should be adopting this type of strategy as they go forward.
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Native advertising is the new paywall in media economics – but is it here to stay? – The Guardian (blog)
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