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Category: Original Marketing Ideas, Marketing Strategy, Online Communications, Blog, Branding, Web site creation (Page 3 of 21)

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Squarespace Unveils $40 Million Online Marketing Campaign

Many people will be watching to see some of the moves that Squarespace makes when they unveil their new ad campaign. Since it has cost the company $40 million, it will undoubtedly be a major undertaking for the company. But it could do quite a bit to raise their profile, which will help boost sales. The campaign will center on a few different online initiatives, which will prove to be an invaluable asset for marketers.

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Squarespace Unveils $40 Million Online Marketing Campaign‏ – ReelSEO Online Video News

Online Marketing Trends Are Moving Toward Visual Assets

Most online marketers will understandably want to find out more information about the different types of trends out there. They will be able to find out more information about the business services that they can secure soon. This is part of the reason why people will want to consider integrating more visual assets. These visuals are becoming an indispensable asset to the way that most companies tend to do business.

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Online Marketing Trends Are Moving Toward Visual Assets – Business 2 Community

Online Art Marketing for Starters: Start Selling Your Art Online After 15 …

An art hobby can be potentially profitable. Art hobbyists of today have technological conveniences available to them, which allows such creative hobbies to become lucrative in terms of secondary and even primary sources of income—providing the artist uses these tools properly. Social networks, online blogs and online arts and crafts marketplaces offer art hobbyists networking opportunities—such as introducing their work to potential customers, friends, and also other artists—to possibly connect and work on joint-projects with.

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Online Art Marketing for Starters: Start Selling Your Art Online After 15 … – Business 2 Community

3 Key Trends That Are Transforming Local Online Marketing

The rise of social media has meant a dramatic shift in the way marketers approach getting their brands in front of the right audience. This challenge is compounded in the SMB market because often, business owners perform their own SEO. So what exactly do SMB’s need to know to make hyper-local marketing work? This offers three salient points every business owner should know.

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3 Key Trends That Are Transforming Local Online Marketing – Street Fight

How Klout Can Guide Your Online Marketing Strategy

An effective online marketing strategy and is a strong influence on your online marketing influence. Klout is is a system that is used to measure how much influence you have. Klout does this by utilizing social media accounts. So basically, to have a strong online influence, you must obtain a good rating. A good way to increase your Klout rating is by making sure your online profiles are accurate, building your content, following others and by paying attention to others.

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How Klout Can Guide Your Online Marketing Strategy – MarketingProfs.com (subscription)

The Secret to Powerful Online Marketing for Industrial and Manufacturing …

Leaders within different types of industries may be surprised by how powerful online marketing can be. Some B2B leaders have struggled with social media marketing in the past. But they will need to hone a new strategy soon, since this can provide them with the guidance that they need going forward.

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The Secret to Powerful Online Marketing for Industrial and Manufacturing … – Business 2 Community

Online Marketing Refresher: The Basics of Promoting Your Business Online

Take a look at the basics of promoting your business online here. First on the list is understanding the personality of your company so you may market your brand consistently online. It is also paramount that you know your target audience prior to initiating a marketing campaign. Launching a professional-looking website should remain a priority of any online marketing. Learn more about these basic marketing tips and many others in this article.

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Online Marketing Refresher: The Basics of Promoting Your Business Online – Business 2 Community

Microbusinesses Plan Major Move into Social Media Marketing

Despite microbusiness owners believing that the use word of mouth recommendation from previous customers is the most effective strategy to market their businesses, a study from an email marketing software provider determines that most microbusinesses are looking toward the world wide web and social media to help in furthering their marketing efforts.

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Microbusinesses Plan Major Move into Social Media Marketing – BusinessNewsDaily

Online Marketing Trends for Hotels in 2014

Online marketing trends have led to a transformation in the travel and hospitality industry. The modern industry depicts an obvious shift towards people booking their vacations online versus at travel agencies. Social media marketing campaigns aid prospective travelers planning their vacations today. In addition, people now prefer viewing travel videos over photos before booking travel packages.

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Online Marketing Trends for Hotels in 2014 – Business 2 Community

Is Dental Internet Marketing Worth It?

The mass load of internet marketing ploys such as pop-ups and add-ons may annoy its customers, but Dental practices can still benefit by applying the right social marketing methods. Customers look to social media to rate and gauge the value and efficacy of a business. Dental practices can use websites such as Facebook, Twitter, and other interactive websites to build a company’s image. It is to a Dental Practices benefit to exert some time in creating a presence among these social media platforms.

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Is Dental Internet Marketing Worth It?

Creating a Successful Online Marketing Strategy

In today’s day and age, it is imperative for business to have a presence on the World Wide Web through an internet marketing campaign. It has become a necessity in order to reach a much broader audience and digital marketing is something that a business’s time and money should be invested into so it will be truly effective.

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Creating a Successful Online Marketing Strategy – Business 2 Community

The Better Product Always Wins … And Other Marketing Myths

It is very true that the better product sells more, rather than the marketing scheme. For example Apple iPads are now becoming more and more extinct due to other tablets on the market that feature the same specs and perks (some even better) for a more discounted price. In the near future unless Mercedes Benz starts to produce efficient, cheaper, lasting while steering towards the development of electrical cars they will become a brand of the pass. The example mentioned in this exposé about the purchase of a Tesla, soon the smartest option when buying a car will be Eco friendly/electric. If you were to buy a gas guzzling Hummer in present day, the entire world would wonder “what made you make that decision?” Although I feel that the better products beats out marketing and name brands, it is quite true that the opposite works out also.

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The Better Product Always Wins — And Other Marketing Myths – AdAge.com

Boost Local Online Marketing With Cost-Effective Results

Enhancing your online marketing campaign can be very expensive and confusing if done the wrong way. One big decision that can not only be cost effective but prove successful as well is keeping your marketing venture local. Also by keeping all your social media profiles up to date you can generate a lot of attention in your locale.

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Boost Local Online Marketing With Cost-Effective Results – Business 2 Community

Marketing in the Modern Attention Econo-me, 9 M-words Modern CMOs Should …

When it comes to advertising, many will agree it’s a big waste of money but some of these tactics really work. In essence, any company that wants to be successful must have a good advertising base. Through content, media and people. Going from a “Me Economy” to an “Econo-Me” market that suggests there is a more psychological way to marketing.

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Marketing in the Modern Attention Econo-me, 9 M-words Modern CMOs Should … – Huffington Post

Using Marketing Analysis To Get The Right Customers

The approach of using characters to draw attention to consumers and have a catchy slogan help people to remember the name of the company. When we need to find someone specific like insurance, we tend to think of the gecko or Flo. Hence, we’re more likely to call Progressive or Geico first. Learn more …

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Using Marketing Analysis To Get The Right Customers – Insurance & Technology

B2B Marketing Automation Teaches B2C Marketers a New Trick

B2C marketers may want to take note of a new trend emerging. B2B marketers have started to adopt some truly innovative new automation techniques that will prove to be influential. Most of these revolve around the way that leads are typically and developed. Business leaders have long understood the importance of leads, but now they will have an effective strategy to handle this process.

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B2B Marketing Automation Teaches B2C Marketers a New Trick – ClickZ

Native advertising is the new paywall in media economics—but is it here to stay?

Native advertising is a controversial new technique, but many businesses have found it to be useful. Now it has formed the newest paywall within media economics. This has led many in the industry to wonder whether this native advertising service is actually here to stay. Marketers may be looking for a way that they can actually generate a considerable amount of revenue by integrating this technique soon.

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Native advertising is the new paywall in media economics – but is it here to stay? – The Guardian (blog)

6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014

Social Media is growing rapidly in this world. Here are some ways to spice up your accounts. You should stick to a designated plan on how you manage your account. Post statuses a couple times a day to have people support your opinions. If you make a mistake you need to embrace it. It is also great to sign up for a Google+ account. This system is being linked to many different devices and sites which will make your life easier.

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6 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014 – WordStream (blog)

5 steps to an effective 2014 marketing plan

Creating an effective marketing plan will undoubtedly be at the top of the agenda for many business owners out there. 2014 will likely bring about a few new changes, so owners should keep a few things in mind going forward. They should think about how they can actually link up with the right options for crafting a marketing strategy. Some people will undoubtedly want to perfect their marketing system before long.

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5 steps to an effective 2014 marketing plan – Upstart

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