Category: Marketing Shorts (Page 9 of 14)

With digital marketing vital to business success, employers are having difficulty finding the right talent to meet demand. As businesses commit to online media and the role of digital advertising, they find themselves struggling to find employees whose abilities meet their needs. For those with the requisite skills and abilities, there are seemingly countless opportunities to make an impact.

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Digital Marketing Talent Falls Far Short of Needs for Many

More and more handheld devices have curved-glass screens. According to developers, the slight curve makes everything look bigger. Apple recently invested $578 million in sapphire crystals. Synthetic sapphire is more scratch-resistant than traditional glass, is scratch-resistant, and is considered preferable to traditional glass. With the size of Apple’s investment, experts speculate the sapphire will be for smartphones and maybe even tablets.

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Curved glass is more than a marketing gimmick – ZDNet

While internet might be the fastest growing and most innovative advertising market out there, it still ranks near the bottom when you add up all the dollars and cents spent on advertising. The 2 old standbys, television and print, still lead the pack when firms decide where to spend their marketing budget.

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The most hyped advertising medium is the world’s third smallest – Examiner.com

Continued growth in the number of marketing channels has resulted in a dramatic shift in the way in which firms allocate their marketing talent. Despite increased marketing budgets for most firms in 2013, fewer in-house marketers than ever are dedicated to executing the operational aspects of a specific marketing channel for their firm. Instead, in-house marketing personnel have shifted their talent to evaluating niche-specific marketing service vendors. A firm’s marketing team is now more a group of expert buyers, and choosing the right expert marketing service provider is more important than ever.

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Study Shows Marketing Budgets & Vendors on the Rise – Business 2 Community

Women may have another thing to worry about. It might make them want to hide behind a plant, according to a recent commercial. Women don’t always realize this is a problem or that many others have it. Alot of women could benefit from the knowledge that there is a solution. It can be handled without hiding. The remedy can be found in the commercial.

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Vagisil – marketing paranoia to women – The Guardian

Learn how Just for Men—the hair color brand—did no special advertising for their brand, but they still noticed an increase in sales. The marketing director discovered the likely cause of in the increase in sales is “Movember.” Mowvember is where men grow out mustaches for the month of November in order to raise money and awareness for men’s health issues. Now, the Just for Men brand is an official sponsor for Movember.

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Brands Align With the Mustachioed Month of Movember – New York Times

Get ready for 2014, because the holiday season is quickly approaching. That means more gift shopping, more credit cards, and a general preparation to indulge into the holiday festivity! Think back over this past year and analyze which budgets worked and which didn?t. With this insight, you can figure out just what you need to spend on and what you need to minimize in the next year. Remember to keep your budgets focused on the customer market and make sure to include budget allowances for campaigns. The focus should be customers, data, skills and technology. Minimize on the things that didn’t work out and capitalize on the customer.

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Get Your Marketing Budget Ready for 2014 – ClickZ

Holidays are the perfect chance to advertise with marketing techniques that will draw in business. Veterans day is no exception. The idea is to utilize and target many people who relate to military or those who are veterans. Offering discounts will create stir and it also shows support, which may attract even more business.

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Add Veterans Day to your Holiday Marketing – Forbes

A statistical survey of about digital marketing. Findings include statistics which suggest that most brands believe their marketing personnel are weak in at least some areas of digital marketing. Findings suggested that companies believed there were not enough available personnel qualified for their digital marketing positions, and that desirable personnel should have 3-5 years of experience. The study also found that less than a quarter of companies instituted training programs to improve the skill levels of their employees.

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Study: Only 8% Of Brands Believe Its Marketing Team Is Strong Across All … – Marketing Land

The one world trade center is focused on enticing new tenants with brand new polished office spaces. After the destruction in 2001, it has been in the works for over ten years in order to not only restore what was lost but to build upon it and polish it. The one world trade center is measured at 1776, and is scheduled to be completed by 2014.

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One World Trade Center Unveils New Marketing Offices To Woo Tenants – Forbes

The AARP has sent out a mass message to caregivers out there, thanking them for the service that they have provided. This has been part of a new effort to highlight the important role that caregivers tend to play in the lives of their relatives. The organization has also unveiled a new messaging campaign that has encouraged people to post thank you messages to the people that have supported them over the years.

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AARP Sends a Thank-You to Caregivers – New York Times

Social Media has really blown up these past few years, but it seems Twitter is gaining in the lead over Facebook. Twitter, worth $1.82 Billion dollars with over 70 million shares sold at for just $26 each. Attracting at least 230 million users worldwide and profits doubling every year. The approach for Twitter is much more simple, than when Facebook debuted their spot on the NYSE.

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Twitter Raises $1.82 Billion In Biggest Tech IPO Since Facebook – AdAge.com

IBM is accusing Twitter of infringing on their patents. Twitter states through a patent agreement that it only wants to use patents as a shield and not a weapon. Twitter and IBM have yet to respond to any comments or questions. In March 2012, Facebook purchased 750 patents from IBM during the time a lawsuit had been filed by Yahoo for its claims of patent infringement. Yahoo and Facebook have not responded to requests for comments.

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IBM Takes Aim at Twitter, Claims to Have Patented Online Advertising – AdAge.com

Learn about the amount of money Apple spends on advertising compared to others. See how success can be achieved through quality items without large dollar amounts being spent on marketing. Advertising is a great way to get your product out to the public, however, consumers are not interested in low quality items even if well advertised.

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Apple’s advertising budget dwarfed by Microsoft and Samsung – tuaw.com

The ban on advertising hedge funds has been lifted since September, so why are only a few obscure funds taking advantage of the opportunity? It appears to be a combination of three main reasons. First, many funds view the in-ad disclosures required are too onerous to bother with advertising. Second, broadcast advertising is not an effective method for reaching the wealthy families and institutional clients where the real profits are to be made. Third, funds fear that advertising would carry a whiff of desperation, and thus be actively counterproductive. It appears that a few funds are trying some unconventional advertising methods, but when it comes to conventional print and broadcast ads, everyone seems to be waiting for others to make the first move.

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Why Aren’t Hedge Funds Advertising? – New Yorker (blog)

Google is working on a perfect and non-invasive way to improve the marketing potential for their innovative new product, the Glass. With a recent upgrade, they are collecting data to improve everyone’s overall experience with integrating Glass into their everyday lives and using it to their everyday advantage, including building potential consumer bases on the fly!

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Google’s Perfect, Future-Proof Marketing Strategy For Google Glass – Chicago Tribune

The 2013 Marketing Forum USA Conference was held October in Scottsdale, Arizona. The conference brought together some of the most important movers and shakers in the marketing industry. The article summarizes some of the specific topics covered at the conference and how these can be used to improve business in the ever changing economy.

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A Sneak Peek At 2014 Marketing Trends And Other Hot Topics From The … – Forbes

With the ever-increasing child obesity rate it is more important than ever to find ways to help kids make healthy choices. One piece of the puzzle is to be aware of what kids are watching. Studies have shown that young people from preschoolers to teens are subjected to a staggering number of advertisements for unhealthy food products. Parents should be aware of this and use to coach their children into making healthy decisions.

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Food marketing to kids sends wrong message – Charlotte Observer

In the world of residential and commercial insulation, pink means money to Owens-Corning. 57 years ago, the insulation manufacturer paid a hefty sum to Metro-Goldwyn-Mayer Studios for the rights to use the Pink Panther character in all its advertising, and also chose to dye the insulation pink. Company executives say the move was a way to set their product apart from the competition, and that approach has been working ever since.

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Pink Panther, color carry considerable value in Owens Corning marketing efforts – Toledo Blade