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Short descriptions about a broad range of recent articles found around the Internet on the topic of marketing.
It’s not hard to get potential customers to “like” your Facebook page, but the conversions of those “likes” to sales are on average less than one percent. How do you get an audience to engage and become an active customer? Here are three tactics novice and experienced marketers are forgetting to use.
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3 Things Missing From Your Facebook Marketing Strategy – Search Engine Journal
As it becomes easier to track marketing campaigns, marketers are being held more accountable for their success, and for their failures. Advertising has become less based on interruption, and more based on consumer engagement. To be successful, marketers must give up old techniques in favor of adapting to modern realities.
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The New Context Marketing Applications – ClickZ
Millennials are a critical marketing demographic. Business who listen to millennials have seen their profits increase and sales expand. Millennials are not shy about their wants and needs. They are educated and want healthy choices. Business who have learned to adjust to these demands, such as Subway and even McDonalds have found success marketing to this group.
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Franchises putting millennials on the marketing menu are grabbing market share – Financial Post
In the digital age, consumers have information at their fingertips. That means, customers are more informed than ever before. Businesses need to market accordingly. Consumers also have more places to look than ever before. Sellers can easily market their goods or services online, and consumers have many options to choose from before deciding to buy. Businesses should keep all of this in mind when deciding on a marketing strategy.
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Commentary: Marketing in the digital age – USA TODAY
A current Demo survey questions whether marketing teams have a thorough understanding of the available data in spite of their own self confidence in this area. Would more connections with their data sources improve these deficiencies? Would more consistent access to the data across many available platforms improve engagement? Data management techniques need to be reviewed regularly if these departments are to succeed.
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Infographic: Marketers Struggle to Make the (Data-Driven) Grade – Direct Marketing News
Wrigley Field home of the Chicago Cubs draws ever closer to its much needed renovation. They are now planning a Gateway Arch with which to identify the area and community reactions are being solicited. Negotiations have been hectic for all the parties as they worked with everything. It all is taking longer than anticipated and this Arch is to make up for the pedestrian bridge which needed to be quashed.
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Advertising arch across Clark part of Wrigley renovation – Chicago Tribune
Catching Fire the movie sequel to Hunger Games is being marketed globally by the producer Liongate these days. Reviewers are commenting about the disparities they see between these campaign and the core values of the movie itself. Violence and its consequences are spilling from the film into the classicist components of the societies forming around it.
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The Marketing Tactics for Hunger Games: Catching Fire Would Make Panem’s … – Wired
Fact and fiction are well mixed as the sequel Catching Fire picks up where Hunger Games left off a year ago. While the movie questions the culture of addiction to reality television and celebrity infatuation its promotional tours, and product placements use these very techniques to get fans enthralled. Some see the strength of the Katniss character compromised by the cosmetics she is selling these days.
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Why Fans Should Be Pissed About This ‘Hunger Games’ Marketing Campaign – PolicyMic
It is difficult for new college grads to get started in any field, and internet marketing is no exception. The first thing to do is make sure newly hired grads get the basics, then have them jump in with both feet. It is in the companies interest and theirs for them to be happy, so it is important fot the company to make sure that they are satisfied in their job. By making sure the employees are satisfied, and feel valued you will get the most productivity out of them.
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How to Train Fresh Graduates for Your Internet Marketing Agency – Search Engine Journal
Hear about the power of social media. Sharknado was one of the most talked about videos and this fame was mainly due to Twitter. Even with this phenomenon, Twitter is not projecting to make a profit for several more years. Advertisers continue to be unsure of the value they get from advertising on Twitter and believe Twitter should only supplement other medium investments. Twitter, however, continues to invest because they believe in their product and think it is the best medium.
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‘Sharknado’ and the Tricky Business Advertising on Twitter – Wall Street Journal (blog)
The purpose of marketing encompasses a voice to get strategies to the ears of the policy makers. There is a misunderstanding about “marketing” because it is often not addressed to the right genre. Marketing should be participant driven and the data should be disseminated rapidly. Research regarding the participants in marketing strategies is becoming a valuable component of studying marketing. More emphasis needs to be place on the participants in the marketing strategies instead of the technological communication used to transmit advertising data in glossy products.
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Marketing: still the dirty word of development? – The Guardian
Obamacare is not as popular as it used to be. The Obama administration is looking for ways to rebrand Obamacare and make it more popular. Apparently, the administration’s plan is to drop the word “Obamacare.” Even so, the new health care program has shown to have its problems, and the public might not except the program until the problems are fixed, not just renamed.
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The Insiders: New Obamacare marketing – ‘Sign up and shut up or the IRS will … – Washington Post (blog)
Mike’s Golf Shop needed a new television advertisement. Rather than spend a fortune on a production crew and professional consulting, the owner filmed the spot himself, with a handheld camera. The result was an advertisement that was breathtakingly authentic. The advertisement also effectively displays Mike’s brand, because Mike himself made the advertisement.
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Selfytising – A New Genre In Advertising? – Forbes
Most marketers work harder during the holiday season. The extra work that marketers put in during the Christmas season can make the holidays more stressful than enjoyable. The aspects of advertising that can be automated should be automated. This allows for employees to continue to spend their time making the important judgment calls needed for holiday marketing. and reduce employee stress.
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A Gift for Your Marketing Team: Holiday Sales Without Stress – ClickZ
The results from a study of 160 marketing and communication professionals from the UK, France, Germany, and South Africa are in. It turns out that of the 82% of companies engaged in content marketing, over 90% are pleased with the results. They are seeing increased sales leads and traffic to their sites.
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International research on content marketing released – Bizcommunity.com
Salesforce.com, whose customer relationship management product competes with those from Microsoft, Oracle and SAP, may have found a revenue earning advantage by way of some recent acquisitions. Now seen as “social enterprise” company, Salesforce has strengthened its position by acquiring marketing-software companies like ExactTarget Inc. while at the same time leveraging strategic partnerships in the cloud computing and social networking space. Added to the mix is a updated, simplified user experience build into their mobile device products. The result is fourth-quarter revenue forecast that may top projections.
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Salesforce Revenue May Top Some Estimates on Marketing Tools – Bloomberg
There has been some controversy among fans about the appropriateness of some of the marketing for the movie Catching Fire. Suzanne Collins, the author of The Hunger Games trilogy, however, approves. She praises Tim Palen and his marketing team for a campaign that is “appropriately disturbing” and that promotes the movie while also “promoting the Capitol’s punitive forms of entertainment.” The campaign, Collins told Variety, is “very much in keeping with the books.”
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Hunger Games Author Weighs In On Catching Fire Marketing – The Mary Sue
Senator Ron Johnson of Wisconsin delivered this week’s Republic Party media address on Saturday. As expected he blasted President Obama’s apology from the week before in which the president took blame for some Americans that lost coverage as part of the Affordable Care Act. Senator Johnson also pushed for passage of a bill he introduced in the Senate that he calls the “If you like your health plan, you can keep it Act.”
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GOP: Obama used ‘fraudulent marketing’ to pass healthcare law – Press TV
Learn about the “Do Not Track Kids” bill that will make it so social media networks will not be allowed to track the activity of teenagers 15 years old and younger, who the people involved in the creation of this bill are too young to be influenced through targeted advertising.
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Bills would curb tracking of and advertising to children on Internet – Washington Post
To measure what’s popular, society only needs to look at what’s been googled. In fact, internet searching has become so popular the word google is becoming a verb in its own right. Of the 100 billion searches on google each month, only fifteen percent are new; that is, things no one has asked for before. By reviewing information about what people are looking for, entrepreneurs can look for ways to fill the gap and create new products and services.
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Marketing Memes Discover New Gaps And Opportunities
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