Category: Marketing Shorts (Page 7 of 14)

The administration might consider launching more attention-grabbing, influential advertisements, aimed at encouraging Millennials to go online, and find a proper Health Care policy, which they need. Marketing towards these younger adults is not impossible. This was proven, seen that many of them went out on Black Friday, to purchase a very expensive TV or video game console, which is not as much of a necessity.

The administration may consider launching more attention-grabbing, powerful ads aimed at bringing attention to male diseases. Such as premature ejaculation, prostatitis, benign prostate adenoma. These diseases can be treated with the medication clomid.

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Taking Notes: How Black Friday Marketing Techniques Can Sell the ACA – PoliticusUSA

Samsung has been the largest spender of consumer electronic ads this year, trying to promote all of their new technologies that have been available before other major manufacturers can. In 2012 they spent over $4 billion in ads, which has increased to an estimated $14 billion for 2013. The Samsung Galaxy S4 has been one of their latest products being marketed, with new ads that make them seem more like an Apple-style company.

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Samsung spending big on ads, but returns aren’t quite as expected – Phandroid.com

Holidays are famous for bringing out people’s sense of humor. Traditions are the basis for how and when specific days are celebrated—and also, for which reason. Sometimes in the United States, two important holidays may coincide with each other leaving a family to wonder … should they celebrate one, and not the other. Rr maybe, they could figure out a way to combine the traditions of both holidays and celebrate them both. This year, due to the first day of Hanukkah falling on Thanksgiving Day, we have been introduced to the new holiday: Thanksgivukkah.

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Why Thanksgivukkah = marketing gold! – Marketplace.org

During the shopping season around the holidays, parents will see many toys designed for either girls or boys. Typically, girls toys are pink and often include princess culture, versus boys toys that are blue, black or silver typically. This difference has been growing since the 1980s according to marketing studies. A new toy called GoldieBlox has been creating “toys for future engineers” and hopes to involve more girls in construction and engineering. They have released a marketing video with lyrics changes from a Beastie Boys song.

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Toy marketing mines the divide between boys and girls – CBC.ca

This year, Samsung Electronics will be providing a prime example, of simply trying too hard. Already, the company is expecting to spend approximately $14 billion, on a multimedia advertising campaign, and the beginnings of this already show Samsung’s game to be by aggressive. Despite this, is not likely that the company will attain its goal of surpassing Apple’s popularity, selections such an expensive marketing plan, may not be worth such an astronomical cost.

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Samsung’s aggressive advertising rarely achieves desired effect

Samsung spends more on advertisement and promotion compared to other top companies. Some people question the effectiveness of Samsung’s market strategy and how it relates to their brand. Samsung devotes a large chunk of its revenue on advertisement because it lacks a specific identity due to the wide range of products that the company offers such as smart phones and washers. Overall, Samsung’s marketing goal is to show the world that is products are cutting edge and that is a leader and not a follower.

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Why Samsung’s $14 billion marketing budget is not paying off

Congress has proposed reforms that may affect industry associations by cutting their advertising tax deductions in half. The industry associations say that this could lead to major legislative battles for this change. Currently businesses can deduct 100% of their advertising, but the proposed law would modify that to be 50% in the first year. There had already been one proposed change earlier this month. The American Association of Advertising Agencies (4As) and the Association of National Advertisers will be lobbying against this strongly.

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Advertising Groups Cry Foul Over Proposed Tax Changes – Associations Now

More often than not primary care doctors are more commonly unable to visit the hospitals where they would personally learn of specialists—whom they feel—can sufficiently care for their patient. In the interest of making themselves known to the primary care doctors, specialists now hire client liaisons to travel to the clinics and allow the primary care doctors to know of their practice and credentials.

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Physician referrals often brokered by marketing professionals – abc7.com

Facebook users, seldom put much thought to Facebook. Newspapers, broadcast television stations, and radio stations have depended on selling ad space. Facebook finds itself in a peculiar predicament, with users who do not wish to be bombarded with ads constantly. Yet in order to profit enough for the business and its investors—a significant amount of advertising must be allowed, and possibly even more. All this is due to developments and demands by customers for services. Learn more …

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Facebook is Being Careful to Avoid Advertising Overload – Social Times (blog)

For 2013, Samsung is slated to spend approximately $14 billion in advertising, which has prompted a comparison of Samsung’s spending with other rival companies’ budgets, particularly Google and Apple. Google only spent $12.5 billion in their acquisition of Motorola cellphones. Apple is estimated to spend only $1 billion in advertising, which is miniscule in comparison. However, upon looking at revenue generated versus advertising costs, Samsung dedicated 5.4% of its revenue to advertising, whereas Apple only used 0.6%. While Samsung may not have a strong “brand identity” like Apple, they must improve their advertising efficiency to persuade potential customers.

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Samsung Spends an Estimated $14 Billion a Year on Advertising – Geeks are Sexy Technology News

Gender based marketing is discussed … especially the different strategies that businesses use to market their products. Backpacks are the main product that are used to draw conclusions; and the act of using the backpacks for outdoors activities. Women generally prefer fashion over usability and men usually take usability over fashion.

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Women Relax, Men Mountaineer: What Backpacks Reveal About Gendered … – Huffington Post

This year, electronics manufacturer Samsung is looking to spend $1 billion on a new advertising campaign. That’s more than the gross domestic product of Iceland. But will that much outlay really help? Samsung is trying to establish a brand presence similar to Apple with their iPhone and iPad, but the recent advertising offerings have seemed to backfire and create more negative buzz than positive.

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Samsung’s marketing splurge doesn’t always bring bang-for-buck – Reuters

Learn about the attempts made by Twitter to expand their ad sales this holiday season. Recently Twitter has hired J.J. Hirschle from Google to expand Twitter’s ad revenue. The problems that Hirshle is facing however is that 80% of retailers expect that social media will have little to no impact on holiday revenue. In fact most retailers turn to Facebook and Pinterest for their use of pictures but turn to Twitter for customer support purposes. While Facebook has been in the business of online advertisement and has grown in that field Twitter it seems it trying to squeeze it’s way into the market by assuring retailers that promoted posts will make their way into peoples’ message streams and that holiday shopping conversations on the site have increased 30% from 2011-2012.

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Twitter tries to gain edge in holiday marketing – San Francisco Chronicle

Advertising in the U.K. is growing strong, as both a national revenue generator and an international point of pride and excellence. But, leading industry members say, care must be taken not to grow soft and unwary of competition. Their solution? Incentives on the government’s part, to reward and maintain quality work.

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UK advertising is on the up, but must guard against complacency – The Guardian (blog)

Advertising is big business during the holiday season. Many retailers do a large percent of their annual business in the Christmas season alone. That makes holiday advertising extremely important. The holiday season is also a time to celebrate and champion women in the advertising industry. There are already a large number of women in the advertising industry, but there is always room for improvement.

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Advertising has plenty of women at the top, but is there more to do? – The Guardian

The Federal trade Commission could be of great service to American business, especially online, if they would straighten out and clarify their guidelines. As online advertising moves beyond banners into what is called “native advertising,” where the ads are meant to blend in with the look and feel of a site. The problem is the FTC needs to help clarify what the difference between “content” and “advertising” are, and who is responsible for the maintenance and what labeling this content must have to protect the consumer from misleading information.

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How the FTC Can Solve Native Advertising’s Identity Crisis – AdAge.com

Backblaze, an internet startup for protecting data, made many mistakes in marketing, as they readily admit. They tried everything from Ellen to Twitter to gain consumer attention, but had a challenge. The more they spent, the less it seemed to do. To the companies surprise, several low cost and no cost methods worked the best. Blogging, SEO, adwords, good old public relations and a few other things did far more than glamor and glitz ever accomplished, and even in less time than they ever expected.

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One Startup Tried Every Marketing Ploy From ‘Ellen’ To Twitter: Here’s What … – Forbes

Although they’re still called phones, people are using their phones more and more for content. That is, consumers use their phone to watch videos, browse the internet, and engage in social media, often more than they use the phone to make calls. Some marketers say that in an effort to reach consumers, advertisers may be willing to pick up the phone bill, in exchange for the ability to play advertisements for the user.

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Why Advertisers Could Pay Your Entire Phone Bill By The End Of Next Year – Business Insider

The FDA wants to make it harder to offer genetic testing directly to consumers, by demanding that 23andMe stop marketing its DNA testing until further word from the FDA. The FDA says that risk of inaccurate results poses too great of a treat to the public. Some of the tests offered examine genetic mutations that may cause breast or ovarian cancer. The FDA says inaccurate results may lead to unnecessary mastectomy or other procedures.

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FDA Demands a Halt to a DNA Test Kit’s Marketing – New York Times