Category: Marketing Shorts (Page 5 of 14)

A local search organization has created an interesting new way to push for innovation in the area. This will help draw attention to advertising companies that will provide the most influence to get consumers purchasing goods. There are a few different new strategies that businesses are using for these tasks. It may help some companies to drive customers in to make purchases or at least get people interested in some website content.

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Ad to Action Awards Promote Advertising Innovations That Drive Calls, Clicks … – MarketWatch

Many marketing agencies will want to make sure that they are using the ad strategies that work. They should review how 2013 shaped up for people who have been looking to start up creative new advertising sources. There are many people who have also been interested in tracking down some of the different ad techniques being used these days.

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2013 for marketing agencies – the end of year roundup – The Guardian

Understanding how children tend to process advertising that they see is important for many people out there. This is why researchers are trying to understand the impact of how being overweight can affect this process. They have found some interesting results from this study. This may help many parents track down some of the information that is becoming available to them as well.

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Are Overweight Children Less Able to Handle Advertising? – Science Daily (press release)

City Council President Keith King wants the Colorado Springs City Council to get a marketing plan that is less global and more neighborly. The city council members are not keen on the idea of a marketing plan for the city council complete with a logo and a mission statement. The city council members are saying that concentration should get focused on the budget instead of a marketing plan that includes a press conference scheduled for December 16, 2013.

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King proposes marketing plan for Colorado Springs City Council – Colorado Springs Gazette

Traditionally, IT and marketing departments have been rivals for spending, while often working against each other. However, that paradigm needs to shift, claims one blogging expert. He will be interviewing executives from both departments of Penske Truck Leasing to find out how the two groups learned to work together on the challenges faced while revamping their B2B truck sales website.

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Marketing Vs. IT? Here’s A Better Approach – InformationWeek

Twitter continues to add advertising features that allow advertisers to target Twitter users based on their web browsing histories. Analysts believe that these features may justify the valuation of the Internet company. It is projected Twitter may not make a profit until 2016 and sells at 25 times projected earnings .. and it remains more expensive than its competitors.

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Twitter Rises Most Since IPO Amid Advertising Product Optimism – Bloomberg

The New York Times intends on giving ads more content and/or context, but Mr. Thompson assures readers that it will be clear which articles are advertisement and which are articles. There is no reason not to be hopeful, for, the overall the changes seem to promise advancement and positive improvements. New York Times Ad department looks to be very ambitiously and tenaciously ready for 2014.

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New York Times Expects Digital Ad Growth in 2014 – AdAge.com

San Diego hotels are not as busy as they could be, according to many hospitality industry professionals in the San Diego area. Although occupancy rates for hotels increased in the first 10 months of this year over the same period last year, insiders claim a lack of marketing prevented the hotels from seeing an even bigger increase. Accordingly, the city counsel approved a $6 million marketing effort for San Diego hotels.

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What the Lack of Tourism Marketing Meant – Voice of San Diego

TD Ameritrade is a brand that is not as recognizable as the Nike brand. However, just as athletes have to take many small steps to win an Olympic competition, TD Ameritrade has travelled far in marketing to get recognized. TD Ameritrade spent $239 million on advertising during the fiscal year. Commercials of TD Ameritrade showing a snowboarder, Louie Vito performing backwards are a part of the million-dollar marketing strategy. These commercials are sponsored by companies such as Goodby and Silverstein & Partners. TD Ameritrade is also sending seven athletes to the Olympic winter games being performed in Sochi, Russia.

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TD Ameritrade Commercials Link Olympics and Investing – New York Times

Learn about Coca-Colas reception of the NASCAR Marketing Achievement Award that took place on Thursday, December 5th. Coca-Cola is familiar with this award as they have won it 3 times already. Coca-Cola was nominated for this award because of events like the Coca-Cola Racing Family Road Trip. Coca-Cola also embarked on a number of marketing campaigns that involved military commissary sweepstakes and concert vacation packages.

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Coca-Cola receives NASCAR Marketing Achievement Award – NBCSports.com

There have been a few major debates recently within the advertising industry over some of the tactics being used. In particular, native advertising seems to be a very divisive issue for many people out there. Part of the problem lies with a failure to distinguish between paid and unpaid content. This has been difficult to define over the years, so it has drawn in a fair degree of controversy. Recently, there was a summit held in Washington, D.C. on whether any restrictions to native advertising should be put in to place.

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Arguments Fly During FTC Workshop on Native Advertising – AdAge.com (blog)

Other than the big game, the Super Bowl is known secondly for the commercials. This year, since the game is being played in the nation’s number one media market, advertising space is not limited to the TV screen. Advertisers are lining up to secure space on local billboards, subway stations, and many other venues. While many billboards have been reserved for Super Bowl sponsors only, other advertisers are still finding ways to get their advertisements in the limelight.

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Ad agencies target outdoor ‘guerilla’ Super Bowl advertising in NJ, NYC – The Star-Ledger – NJ.com

Advertising can be viewed in either positive and negative ways. It can be embraced or ignored. Steps to get rid of it may be enacted. There are a number of ways it gets handled by humans. We think we are in total control of what we like and what we learn. Recent studies involving animals and humans being exposed to things over time, may show us otherwise.

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This is why advertising works — even when you think it doesn’t – io9

Will Ferrell from the movie Anchorman 2 recently stepped in as the anchorman for a newscast on KXMB-TV in Bismark, North Dakota. This was to promote the upcoming movie Anchorman 2 and was said to be an ingenuous way to promote a movie. In all 70 spots were shot for promoting the movie.

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‘Anchorman 2’ marketing campaign: genius or overexposure? – Marketplace.org

There may be multiple marketing tactics used to influence customers. It can be set up in ways that get buyers to act. Emotions can determine many purchasing decisions. This can be a good strategy if a drumming gorilla is involved in marketing a product. It could backfire if used repeatedly for serious product purchases. Thoughtful consideration may need to be exercised … learn more

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Nothing more than feelings – The Economist

Advertising professionals understand that it is sometimes tough to get customers emotionally invested in a product. They may want to take a page from a Lennox advertisement that broke ground on this concept. Lennox is an HVAC company that manufactures air conditioning components. Though it may seem unlikely that they would try to capture the emotional spirit of consumers, that is exactly what they tried to do in one of their ad campaigns.

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How Lennox Figured Out One of the Toughest Jobs in Advertising – Adweek

Learn how many people think that Adobe is no longer the way to go for sales and marketing. The article goes into detail about how they are doing some re branding and trying to get back into the market. The article goes over some good things that consumers get from Adobe as well.

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Adobe: “Marketing is Bullsh*t.” – Social Times (blog)

“Recalling TV’s Golden Age, Stars Pitch Products Tied to Their Shows” is about how companies are using nostalgia to sell products. Beloved actors who once played our favorite characters on TV are now helping companies sell products. The article explains how the technique & strategy works … and why it will be a popular method of sales in 2014.

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Recalling TV’s Golden Age, Stars Pitch Products Tied to Their Shows – New York Times