Category: Marketing Shorts (Page 4 of 14)

Some major leaders throughout the marketplace are weighing in on what is to be expected soon. This can provide some insight in to the different trends that may be occurring during 2014. Many people will be impressed by the full range of different options becoming available to them in the tech market. This will be accompanied by corresponding shifts in consumer demand, so business owners should be ready.

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2014 Digital Trends And Predictions From Marketing Thought Leaders – Forbes

One of the latest trends among major companies is automated marketing. According to most marketing experts the days when you could successfully launch a product with just a magazine or print ad are long gone. Today?s products require extensive customer interaction and accessibility in order to be successful. Automated marketing is great because it allows you to take advantage of the cloud environment which will give you the tools and data you need to track customer relationships.

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Superheroes of marketing automation: The VentureBeat top 10 – VentureBeat

Twitter is making it clear that it will be targeting mobile users over the course of the next few months. They will be issuing a new ad campaign and promoted accounts system. This will help make sure that the site is generating enough user interest to capture the attention of many people out there. It can also help the company compete in this new format, rivaling some of the other social media sites out there.

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Twitter Brings Promoted Accounts to Timelines to Reach Mobile Users – AdAge.com

There are a few companies that are starting to make a name for themselves in the social media marketplace. They may be offering consumers the chance that they need to track down social media reports going forward. Facebook in particular will be supporting some of these companies. They will be giving them preferred status when it comes time to get these marketing plans under way soon.

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These 7 Companies Will Be Ranked In Forrester’s New Report On Social Media … – Business Insider

In an innovative new use of advertising budgeting, a company has decided to dedicate a video to disaster relief. This can help people make sure that people are aware of the disaster that has happened to the Philippines. This is an important issue for many people to keep in mind, because they may want to find a way that they can join in on any relief efforts. The video may also convince people to donate their own time and money to these causes.

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‘Walter Mitty’ Advertising Budget Used for Disaster Relief Video – Variety

Nearly every company will be looking to make some predictions on 2014 marketing trends. This is why they should look for some of the trends occurring right now. It is popular to assume that there is a firm understanding of what types of trends are affecting the market. But businesses should be on the lookout for some sort of unknown variable. It is this variable that may suddenly affect the way that a company does its business.

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2014 Marketing Predictions With A Twist – Forbes

Though Google has already dominated the market with the performance of its website ads, it does want to improve on this model. In particular, it will be looking to revamp the results that it is getting from YouTube. The company sees a lot of potential for growth in this sector, so it will be increasing its efforts to improve ad revenue here. This goes along with some of the efforts it has pushed for while using its social media network as well.

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Google seeks brand advertising billions with YouTube – USA TODAY

The biggest marketing blunders of the year include JPMorgan’s Q&A Session cancelation by Jamie Dimon after their Twitter account was flooded with nasty tweets; Lululemon founder Chip Wilson’s quip about heavy women in yoga pants; Chick-fil-A’s CEO Dan Cathy speaking out against gay marriage, and then befriending Shane Windmeyer, a director of a gay pride group; and Micky Arison of Carnival Cruiselines disappearing act when another cruise ship lost power after the Costa Concordia grounding.

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The biggest marketing blunders of 2013 – NEWS.com.au

Leon Banowetz has become one of the leading figures in the world of marketing. This is thanks in part to some of his creative ideas and his ability to express them on a large scale. This has given him the chance to enjoy a rapid rise to fame, Over the course of just a couple decades, his firm has rapidly expanded. It now offers a full range of different graphic arts services, drawing in over $5 million in support from its work.

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From farm boy to marketing fashionista – Dallas Morning News

Advertising news from December 15, 2013. Nissan – review for worldwide creative account for Infiniti has begun, with accounts more than $200 million a year. Puma has chose JWT NY as worldwide creative lead. Alpina Foods has named Innocean USA to handle their first American advertising plan. People Luca Lindner Promoted to President of McCann Worldgroup Buz Sawyer leaving Cheil North America at year end. Rob Reilly is leaving Crispin Porter & Bogusky to pursue new ventures. Pam Hamlin of Arnold Worldwide was promoted to global president. Alex Crowther joined Carat as client president for GM. Susan Duffy joined McCann Regan Campbell Ward as president in NY as president. Corey Sistrunk of Rapt Studio was promoted to president. Mario O’Grady joined Animals Inc as CRO after leaving the New York Times.

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News From the Advertising Industry – New York Times

Throughout the past couple decades, there have been an increase in the number of ADHD diagnoses. This has also occurred while there was a large scale campaign to encourage the use of different types of drugs. There are a few different reasons why this may have occurred, but it has certainly fueled some speculation. It has also increased debate over whether it is appropriate to market these types of drugs in certain ways.

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ADHD diagnoses soared amid 20-year drug marketing campaign – NBCNews.com

There has been much controversy about the way that ADHD has been handled, but some people may be surprised by the sheer amount of different statistics in the industry. There are now roughly 3.5 million kids being medicated for ADHD. This represents up to 5% of school aged kids in the country. This has also generated a substantial amount of revenue for the pharmaceutical industry, since it is the sole provider of this kind of medication.

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Marketing has turned ADHD into a $9 billion industry,… – The Verge

Even though there have been some cuts when it comes to marketing within companies, there have been some additional hirings made. This is due in part to the fact that marketing is changing. Businesses need to find people who can help them adapt to some of the newest changes to the way it is done. In particular, companies seem to be interested in finding professionals who can help them expand their influence through content marketing and social media advertising.

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Despite Cutbacks in Marketing, Big Companies Keep Hiring – AdAge.com

Reports theorize that Twitter could outgrow Google and Facebook in their advertisement revenues. A survey of over 900 advertisers shared their opinions on who they would spend money with next year to advertise on the internet. The analyst; Mark Mahaney, cited the survey in which 71% of advertisers were already using Twitter to advertise. Mark went on to say that the results were so positive they were planning to raise Twitter’s target stock quote to $60.00. Mark also said there is a downside to Twitter. If Twitter does not properly monetize their users they could be in a world of hurt.

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Twitter Could Challenge Google And Facebook On Advertising Front, Analyst Says – Forbes

Though there has been some recent controversy about native advertising, Vanity Fair has opted to join in on this recent trend. This has got many people debating whether native advertising should be used in different types of media. There was even a recent discussion in the nation’s capital about whether the format should be allowed to continue. This could provide companies with clear-cut guidelines on how these forms of advertising should take shape.

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‘Vanity Fair’ Is Latest to Roll Out Native Advertising – Mashable

Women definitely have a hard time ranking amongst highly touted men in the world of business. But with that said, it’s not a goal that can’t be accomplished. This story discusses experiences dealt by Susan Hoffman, a very experienced creative executive advertising director. Hoffman was just a woman trying to make it in a male dominated game and succeeded. She states devotion, love and preparation is needed to achieve similar status or success in the advertising industry.

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Why Advertising’s Most Powerful Female Creative Thinks So Few Women Are … – Business Insider

Though every business is quickly realizing the potential of social media, they may not be sure how they can link up with the right kind of service. They may want to take note from the Kardashians, who will be unveiling a new marketing campaign via Instagram. This is bringing a fair bit of publicity to this site, since users will be interested to see how this new ad campaign shapes up over the next few months.

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The Kardashians hint at marketing potential for Instagram’s messenger – PCWorld

There is a lot of hype surrounding the release of Anchorman 2, which has been getting people excited for what it will involve. Some viewers may want to check out some of the most recent ads for the movie. They can check out some YouTube clips of the ads released that have showcased some elements of the movie. They are actually fairly novel, since they include some different stunts.

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The 5 Funniest ‘Anchorman 2’ Marketing Stunts – Variety

This kid is not going to last. I’m sure many young teenaged Beiber fans would think otherwise. Recently, Blackberry the well known Canadian Mobile Company, rejected a star by the name of Justin Beiber. Making Beiber the face or say the ambassador for the struggling brand may have been a mistake on Blackberry’s account. It was reported that Beiber begged the company for $200,000 and a few mobile devices and he would be their man. The company basically laughed at Beiber like a good joke. Blackberry is struggling at the moment, may that decision hurt the company later?

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Marketing told us: ‘Justin Bieber is a fad. He’s not going to last.’ – Company … – Register