Category: Marketing Shorts (Page 3 of 14)

Facebook and Twitter have proven to be successful entries in to the web universe, though some wonder if they can reach their true potential. These sites depend heavily on advertising revenue to support their profitability. This has left many wondering if they will be able to take down the reigning champion of online advertising, Google. It may take some time to determine whether the sites will be able to move in on this territory.

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Can Facebook and Twitter Dethrone the King of Online Advertising? – Wall St. Cheat Sheet

Most business owners will no doubt want to learn a little more information about the different marketing trends that they may be facing. 2014 is expected to bring about some major changes, so businesses will need to be prepared to cope and adapt. They should check out how they can modify their ads to suit the needs of a consumer base that is increasingly becoming more tech savvy as the years go on.

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The Five: 2014 marketing trends – Dallas Morning News

Since the 1920s, Coca-Cola has been promoting its brand through the form of holiday advertising. The company originally devised this strategy to get its product in the minds of consumers throughout the year. Since then, the company has actually developed quite a few iconic marketing images related to the holidays. It has branded polar bears and freight trucks to help spread the word about their products.

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Holiday Advertising from Coca-Cola – Business 2 Community

Quant marketers are becoming an increasingly common sight among many business teams. Owners and operators may want to look in to how they can hire on these new marketing experts to their team. Even quant marketers themselves may be curious about the pay rate that they can expect. Some of them should look in to how they can apply for jobs that will showcase their talents when it comes to managing large data sets.

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Pay, Expectations and Reality When Hiring Quant Marketers – AdAge.com

There are a few marketers who are worrying about the impact that Christmas advertising may have this year. Many companies have opted to try doing online advertising for their products. But there are some concerns that ad targeting may actually spoil some gift ideas for people. The concerns stem from the fact that these companies target their ads towards consumers based on their individual searches.

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Online advertising could ruin Christmas by spoiling gift… – The Verge

Marketing must be fiscally accountable to win the respect of corporate leaders. When marketing is understood as a strategic way of increasing a company’s revenue stream, its costs make sense. So marketing managers must make plans that clearly link their marketing expenses to the value of the work they do. They must share mission statements, objectives, marketing audits, strategies and alternative plans to demonstrate their fiscal accountability. By demonstrating its strategic approach to achieving corporate goals this way, marketing proves that its role is crucial.

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Marketing Accountability: Marketing’s Fiscal Imperative – Business 2 Community

Mobile advertising market is predicted to increase from $9.4 billion to 38.1 billion in 2018. The reason behind this is that ads being view on mobile phones are increasing and thus companies want to buy more advertising space on mobile websites. The increase in advertisements is due to the fact that society is advancing to using smartphones which allow the consumer to use the internet and thus are exposed to ads.

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Mobile Advertising Market to Top $38 Billion by 2018: Berg – eWeek

There is a new Senate report that is providing information on the way that data is typically utilized. Some people will want to look in to whether they agree with how some marketers use this data. There is a debate that is brewing in the Senate over whether some of these practices will be allowed to continue. This can help people get the support that they need to simply learn which side of the debate they are on.

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Senate report explains how companies sell your data for marketing purposes – The Verge

An advertising firm named Sharethrough is getting content posted on websites sponsored by brand names. Although the sponsored content is getting views and interest it doesn’t not bring about much social action. The article than questions the future of brands investing into social publishers when social content cannot procure many shares or likes. If content cannot produce shares and likes what’s the point of sponsoring it right?

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Tech: Native Advertising Wasn’t Real… – Adweek

There are five emerging Search Engine Optimization and Online Marketing Trends emerging for 2014. They include Pinterest as it’s usage continues to soar. It also includes that there is finally more people with HTML5 capability than Flash capability. One of the trends for 2014 is Local Search Competition on Search Engines. This is due to approximately 20% of google searches being related to location. Smart Phone and Tablet Use will drive SEO and Online Marketing due to a 10% increase in the ownership of smartphones and tablets in just one year’s time. Rounding out the top five is the ever changing google search matrix.

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The 5 Top SEO And Online Marketing Trends For 2014 – Forbes

Obama won the presidency twice in large part due to a barrage of advertisement. Now with his health plan fully in place the advertisement and publicity is unable to skew the facts. Currently some insurers have received payments for patients that they can’t prove enrollment for. The help line put in place is not helpful. Some state insurance directors have resigned. This appears to be a terribly botched idea.

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Advertising in the Age of Obama – American Thinker

The famous “Duck Dynasty” star Phil Robertson has been suspended from A&E. Apparently the star made a few racial remarks regarding homosexuals during an interview. Many gay rights organization consider his comments vile and extreme. Phil Robertson claims to have quoted the bible directly about homos, drunks, adulterers, prostitutes saying they would not be allowed into heavens gate.

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Fans Criticize Move to Suspend ‘Duck Dynasty’ Star – New York Times

Though Anchorman 2 is highly anticipated, it may be suffering from some overexposure. There have been quite a few new ad campaigns issued to support the movie. It has been tied in to television ads, car commercials and even a new line of ice cream. But this could actually be detracting from the overall value of the movie, and potentially hurting the film before it has even been released.

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How non-stop marketing killed my buzz for Anchorman 2 – The Week Magazine

The Centers of Disease Control and Prevention claims that top food companies are marketing to children, which can cause obesity for our young people. Companies like McDonald’s, Burger King should be held accountable, and they are enticing consumers with toys to draw children in. Energy drinks are also targeting young people, with little known side effects or nutrition; lawmakers are going to great lengths to stop this type of marketing.

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Holding Big Food Accountable for False Claims of Responsible Marketing to … – Huffington Post

It’s kind of sad how far companies will go to obtain more customers. Like advertising on a school’s lunch for example. This type of advertising is being considered, many say it may yield more cash for schools but not much. City council members of Philadelphia agree that it’s a good way to bring in more revenue. Other disagree saying the idea is too much for students and should not go through.

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School advertising equals pocket change, not a gold mine – Philadelphia Business Journal

There are a few different types of advertising that are becoming prominent these days. But a few changes have caused The Times to adopt some native advertising changes in to the way that they operate. The company still promises to deliver high quality information to anyone who may be interested. They will also do their best to showcase some of the native advertising that they do use, promising clarity for these ads.

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Pledging Clarity, The Times Plunges Into Native Advertising – New York Times (blog)

There are a few issues emerging for the way that marketing companies operate. A prominent senator has issued a warning to the major executives of these marketing companies. This has got people speculating whether there will be any new initiatives on the horizon to control the practices of these companies. This could cause a fairly substantial shake-up in the way that business is normally run throughout the country.

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Rockefeller to Marketing Data Giants: You’re On Notice – AdAge.com

Even with heavy sponsors, stock car driver Danica Patrick still falls short when it comes to potential. With a short history on the track all we are seeing is baby steps including better qualifying times and higher start points. While still adjusting to the different designs of the cars she seems to be more reserved and less confident as the girl we seen race Indy cars. Some are still up in the air about her future, only time will tell.

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Round the Track: How Danica can be more than just a marketing machine in 2014 – SportingNews.com

Social media users are soon to see changes upon logging in. While automatic video ads seem annoying and useless to most consumers, Facebook thinks it will help boost media advertising sales. Facebook will compete with Google as YouTube already uses the auto play option. Facebook plans to run the ads at the top of news feeds. There will be an option to keep videos muted. Good idea Facebook!

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Facebook plans to roll out video advertising – USA TODAY