Category: Marketing Shorts (Page 2 of 14)

This offering suggests a difference in the appropriate age groups for viewing a movie and for buying the toys related to the movies. It discusses that for some, PG-13 movies and the toys target a younger age group like 6 year olds for whom the movie is actually inappropriate.One suggestion is to make versions of the movie targeting both age groups. I would think this infeasible. Or targeting the movie for the toy appropriate G age group, making up for lost ticket sales with increased toy sales. Again probably infeasible at least for the movie industry side of the relationship.

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Movies, toys and marketing – Frederick News Post (subscription)

In the advancing weeks Ad Age will present a recently updated site in addition to a participation project emphasizing select content and occasions to serve the sites 1.5 million monthly visitors. Ad Age will also reduce its frequency in print to 25 issues a year. As a major aspect of this development, A newly promoted Ad Age Supervisor Nunnery Klaassen to the new role of Associate Publisher, Editorial & Audience. “Abbey’s new role reflects our desire to apply Ad Age’s editorial ethos across our entire product offering,” added Arden. “Today those same people are programming more news than ever across all of our platforms, including social, video, live events and conferences, awards programs, trend reports and even working with universities to bring up the next generation of advertising talent. Our goal is always to grow with our industry, and that means on-going assessment of our structure and product offering. This market is constantly changing.” The Ad Age Assembly is the heading wellspring of news, sagacity and discussion for the worldwide showcasing and media neighborhood.

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Advertising Age Cuts Frequency to 25 Issues a Year As Digital Readership Hits … – Sacramento Bee

Jennifer Weiner’s evaluation in The New Yorker and what the author agrees and disagrees on. Her insight also reviews different aspects of entertainment such as Marvel and the television show Community. The author also dives in about the new Spike Jonze movie, “Her.”

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Morning Shots: Fiction, Tweet Advertising, And Marvel Envy – NPR (blog)

Advertisements are everywhere and this isn’t necessarily a good thing. The ads of today are not what we want to be exposed to. Advertising in the past came from radios and billboards. Today advertisers have crept into the technological realm. Smartphones, internet, and email clients all have constant bombardments with ads. Advertising seems inescapable, but there is hope. Ignoring ads, like consumers did in a boycott against Abercrombie and Fitch is the only way to get rid of them.

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Mass Marketing Garbage Overload – Town Hall

Jackson Hole, Wyoming has started marketing itself as a “Nordic” Ski destination this year. This includes adding resorts and advertising for more people to come and try their skills on the mountain slopes. The resorts are estimated to be a ten million a year industry for the area.

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Jackson Hole, Wyo., marketing itself as Nordic skiing destination – The Missoulian

Companies are expected to increase their mobile advertising budgets considerably in 2014. Learn more …

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Mobile Advertising Projected to Increase 64% in 2014 – Mashable

Learn about an upcoming trend in 2014 focused on the food industry. According the source, the food industry will start a new trend in food that is purposely “flawed” and less immaculate looking. The new trend is based on a survey which an a majority of people surveys liked food that has some type of flaw appearance wise, and enjoyed food that wasn’t “perfect.”

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Food Marketing in 2014 Will Be Ugly – Businessweek (blog)

The Food and Drug Administration has cited a Raleigh, NC based pharmaceutical company with some misleading marketing of one of its products. Soltamox is marketed as an oral liquid formulation that is used to prevent and treat breast cancer. The FDA officials are saying that the marketing of the product omits some key facts and risk information, along with some other unsubstantiated claims.

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FDA cites Dara BioSciences for misleading marketing of Soltamox – News & Observer

Ever since the Food and Drug Administration made it easier for direct to consumer advertising, a whole bunch of pharmaceutical companies have become household names. This has created a lot of Americans to think there is something wrong with them when often times there isn’t. Some congress members and doctors are trying to go back to limiting DTC adverstising. Yes, the term is adverse-tising …

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Pharmaceutical advertising: Good Rx?: Front Burner – Orlando Sentinel

BMW of North America has designed the two-man bobsleds for the US Olympic team to use in the upcoming Winter Olympics in Russia. The US has not won the event since 1936. BMW is trying to return the US bobsledders to the top of the medal stand by applying technological expertise to bobsleds that it has developed in making racecars.

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Hey, Is That a BMW Racing Down the Bobsled Course? – New York Times

There are a few different issues that may be affecting ObamaCare and its implementation. Some people are starting to raise questions about whether the program is suffering from different types of issues. Others are speculating whether the program will need to have better marketing in the future. But many are also saying that the program will need to be revamped if people will get the service that they need soon.

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Marketing is causing ObamaCare’s problems – Fox News

Tablet and Print ad production has grown 6% in 2013. Tablet sales unit has grown 16 percent year after year. Print ads only grew an average of only .1 percent in 2013. Leran how buyers have adapted to the usage of tablet ads instead of print ads.

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Cross-Platform Magazine Advertising Up 6 Percent – Folio Magazine

Love her or hate her, Miley Cyrus has clearly established herself as a brand. She may be just nuts. Or is this all a part of a brilliant marketing plan? Although some pundits seem to think she is making it up as it goes, nothing has stopped Miley since the demize of Hannah Montana. Still, some worry that she is facing an ensuing crash, similar to previous child stars.

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Is Miley Cyrus a marketing genius or completely crazy? – SheKnows.com

The Federal Government has launched its own marketing campaign in an effort to beef up enrollment under the Affordable Care Act. About 40% of people aged 18-29 are still on the fence about signing up, and 30% more are already unlikely to enroll. These “young invincibles” are the “holy grail” of the Affordable Care Act, because they are a profitable group that will offset losses with older Americans. Some young Americans are seeing the ads, but many are still in the dark.

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There’s a lot of marketing aimed at uninsured young people – Paradise Post

The Affordable Care Act, or Obamacare, has had difficulty achieving optimal enrollment at the outset, and a crucial demographic that must enroll for its success is the class of young adults. Despite the increased advertising efforts, many young Americans are still not getting the message. Those who are, are still not sure enrolling is even right for them.

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Marketing efforts to uninsured youth ramp up – USA TODAY

The Attorney General in Oregon is getting in the way of 5-hour Energy, after asking the advertisers to prove they are not making false claims. It is asking for unredacted data to prove that users do not experience a crash. This seems to be in connection with at least 11 deaths in connection with the drink’s consumption.

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Ore. AG wants 5-Hour Energy makers to prove advertising claims – KATU

While strides were made during 2013 in responsibly marketing food services & products—such as with energy drinks and GMOs—there’s a lot of room let for improvement … especially when it comes to marketing food for children & teens. Industry leaders (such as McDonald’s CEO Don Thompson) have made empty pledges to market more responsibly, while studies have found that food advertising continues to prey upon our youth, both at home and in our schools. Some of our legal minds believe that punitive action against these irresponsible marketers might be called for in the interest of public health.

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Are food corporations living up to ‘responsible marketing’ promises? – Christian Science Monitor

Apple’s ITunes Radio has made an impact in the way that consumes will typically do business. For the first few months, marketers were able to simply get people engaged in this brand new service offered by Apple. But now, it seems like general interest is starting to plateau somewhat. This means that advertisers will now need to come up with some creative ways of generating additional consumer interest in this service.

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Honeymoon’s Over For Apple’s iTunes Radio — What’s Next For Advertisers? – AdAge.com

Now thanks to new technology there are less smokers. The new E-Cigarette is putting away are old habits and helping us get better health. The new Blu electronic cigarettes are putting the famous Malbro cigarettes out of their place and are becoming the most selling this year. By 2020 they might even have to shut down due to the heavy amount of customer loss.

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E-cigarette advertising takes a page from old-school cigarette ads – Quartz

Check out the different ways that Google may or may not be able to compete with the other major companies that advertise online in 2014. The bulk of the report focused on how Google compared to major companies like Youtube and Apple in terms of creating and following through with different advertising methods in 2013. The article was a little too technical for the average person.

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How Might Google Change Online Advertising in 2014? – WebProNews