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Short descriptions about a broad range of recent articles found around the Internet on the topic of marketing.
The new television advertisement for 2014 Cherokee is “an anthemic piece” that sparks the conversation” according to Kim Adams. The new advertisements will not be a throwback to the older commercials but will instead carve out a new place in the future of the company brand. The advertisements will not only be on television but will also debut on other platforms as well.
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2014 Jeep Cherokee marketing launches with ‘Built Free’ commercial – Autoblog (blog)
Learn how companies are using viral videos for marketing campaigns. Viral videos are not just for people posting videos. Many companies are using videos as a way to hit millions of people. Companies are also using videos to attract people to their web pages even if the videos do not pertain directly to what the company is selling. Companies are starting to go after shock value to bring their audience in.
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Welcome to the New Era of Viral Shock Marketing – Huffington Post
Is it ethical to advertise products in a way that may be misleading or unrealistic to consumers? The United Kingdom doesn’t believe so, but the United States is lagging behind in its views. Digitally altering products in an unrealistic manner in advertisements has shown to be both physiological harmful and unethical. So, is there a plan for the United States going to step up and make changes in its advertising practices?
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The ethics in advertising – Vermont Cynic
By 2018, researchers forecast that advertisers will spend $40 billion on mobile devices, which is a 300% increase from current spending. The increased spending in revenue is attributed to Facebook and Google advertising networks. Facebook increased to 41 percent of their advertising revenue from mobile advertisements over the last 12 months ending in July 2013. According to The Search Agency, Google has around 30 percent of their advertising revenue coming from mobile devices.
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Mobile advertising to grow 300%, hit $40 billion by 2018 – VentureBeat
The mobile app and advertisement market is changing to follow along with Real Time Bids. RTBs as they are known for short, are increasing in the market and are overtaking ad dollars. The difference that RTBs make for the advertiser and consumer revolves around individual transactions, so that the marketer doesn’t have to waste half his spending.
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Ready or not, real-time bidding is revolutionizing mobile advertising – VentureBeat
The difference between content marketing and advertising is problematic. Content marketing connects to the customer and builds a relationship with the hopes that the product will sell. Advertising is about getting the customer to buy a product based on features and specifications that is not akin to relationship building. Advertising captures the audience. With the paradigm of telling the difference between content marketing and advertising, the better choice is utility. The marketer should provide the customer with the idea that the product is helpful regardless of being contained in content marketing or getting advertised on a platform.
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The existential tension between content marketing and advertising – The Guardian
Native advertising, the process of creating ads that don’t feel like advertisements to the person seeing them, seems to have reached a roadblock. Clients and agencies aren’t willing to implement them because they find it more convenient to use standard programmatic ads. Many websites simply aren’t structured to use native ads, and there’s little evidence to prove its effectiveness. Native advertising will need a more clear-cut definition if it wants to take hold with sellers.
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The Roadblocks of Native Advertising – Adweek
Secret spy services have been around for years, but have you ever thought about using these techniques for business purposes. The idea is to spy on your competitors, get inspiration on new ideas and ways to retain customers. Ad monitoring, keyword monitoring, link popularity as well as backlink tools are ways to get an inside peek at how well the market is doing. Web ranking, social media segments all show data that can improve your business by staying ahead of the competition.
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37 Marketing Tools to Spy on Your Competitors – Entrepreneur
This is a well-written article with helpful advice to consider if you are a woman looking to get into the advertising field. The article offers insight from inside the industry. It provides a positive perspective on what it really takes to make it in the field and uses humor to hold your interest. There are helpful tips to avoid limiting yourself and your professional impact through unconscious actions. The article even provides a common sense list of several ways to help a woman stand out above the crowd.
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An Open Letter to Young Female Creatives: You’re in Demand, So Take … – AdAge.com
Hear about a major problem in the industry “The Inernet of Things.” The internet of things (simple devices (like speed gauges) that are embedded everywhere and access the internet to give and receive feedback) needs to prove how they can be useful to the consumer before the consumer is willing to pay extra to purchase them. It’s easy to demonstrate to a business how such an item could save you money, but to the general consumer it’s trickier. Consumers won’t understand the internet of things until it becomes widespread, and it won’t become widespread until consumers buy it.
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A major challenge for marketing the internet of things? Explaining why it has … – GigaOM
Small businesses and startups frequently make a common marketing mistake by oversharing every fact they can fit about their venture into their first advertising attempt. It is much more successful to treat this first impression like a first date, where they provide prospective clients with just enough information that they want to learn more. Listening to what the client wants is just as important as telling them what you can do for them.
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Why Smart Marketing Is Like a Great First Date – Entrepreneur
Several examples of influencer marketing, marketing campaigns that try to find new ways of connecting to customers, are discussed. For example, Tyson foods encouraged people to create and photograph festively decorated chicken nuggets and post the images to to social networks. High Point Market invited bloggers to an event in order to boost attendance and again make sure the event would be discussed in social media. And that’s not the end of the innovative ideas for attracting the attention of social media to spread marketing messages.
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The 10 Best Influencer Marketing Campaigns of the Year – Huffington Post
Reported are the findings of a study done regarding eating and watching advertisements. The study proposes the thesis that when subjected to advertisements, our mouths play a major role in how well we respond to the advertisement. If our mouths are busy chewing popcorn at a movie for example, we will not be as responsive to advertisements on the movie screen.
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Eating popcorn in the cinema makes people immune to advertising – The Guardian
In the budding world of electric cars, a key infrastructure ingredient which hinges for their success is severely lacking. This key ingredient is DC electricity quick-charging stations. Think of it as a gas station for electric cars. The article builds upon an interview with Oliver Hazimeh who is the clean transportation leader within the automotive practice of PricewaterhouseCoopers. Per Mr. Hazimeh’s suggestion, the manufacturers of electric cars should lead in the building of this infrastructure in areas of the USA where there is already significant demand for electric cars.
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Should Public Quick-Charging Be A Marketing Cost For Businesses? – Green Car Reports
According to a study done by Edelman entitled Brand Share, 90% of consumers want to share something with brands, yet given any brand only 10% of consumers actually feel like they do. Consumers want to share in such things as: dialogue, experiences, goals, values, history, and product creation. The article then went on to cite the study’s discovery that the #1 way of sharing that builds the strongest relationship with the consumer is sharing history.
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A Marketing Message From A Large Talking Rooster – Forbes
In order to build new revenue, Foursquare launched a new beta program that is open to any business. Companies can choose the type of advertising they want—search or be listed on the Foursquare Screen. Companies also choose the type of advertising according to the amount they want to spend. In return Foursquare will provide information about your ad, such as how many views it has received.
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Foursquare Opens Up Advertising to All Businesses – Mashable
In 2012 a new law went into effect known as The Jumpstart Our Business Startups Act, a chance to get a company’s name out into the public eye. Designed for small business owners the law regulates treatment of funds to improve today’s market of small businesses and investors. Adding complex marketing techniques to the sector for more exposure, some say capitalists wouldn’t take this approach.
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The Deal: Advertising Technology Hits the Road – TheStreet.com
Car companies are making a mistake in targeting their marketing of hybrid cars to a youth demographic. Recent research indicates that the biggest buyers of hybrid cars are older, from the baby boom generation (which controls about half of consumer spending). Older consumers have the money to spend on a green status symbol, and perhaps aren’t as concerned about the often less exciting driving performance of hybrid vehicles.
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Carmakers should be marketing their hybrids to older baby boomers – Quartz
Alex’s Lemonade Stand Foundation, a not for profit organization that raises money to help kids who are fighting cancer, is being recognized for their excellent marketing skills and campaigns and have been honored with the Marketer of the Year award, a prestigious award that is normally given to for-profit companies.
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Alex’s Lemonade Stand Honored For Achievements In Marketing – CBS Local
Vine has offered a unique opportunity for marketers since its launch in June 2012. Quirky six second stop-motion videos have since been all the rage, easily spreading to every corner of the internet via viral marketing. Unfortunately, it seems that quirky stop-motion Vine videos have reached their peak as a marketing tool.
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The 6-second, stop-motion trend in content marketing – Forbes
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