Category: Marketing Shorts (Page 1 of 14)

People say they don’t like direct marketing. At the same time, they happily wait in line for hours to buy Apple products and love the commercials. Many consumers don’t want to be given a “purpose” when they consider buying a product, they don’t want pop-up ads or free newsletters. Direct marketing is back in fashion, and being used again by McDonalds and other successful businesses, because it doesn’t waste people’s time.

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How Fortune 1000 Marketing VPs Get Canned in 2014: Online Ad Re-targeting … – Business 2 Community

Internet marketing allows an easy way for companies big and small to connect with their customers. Companies can measure the effectiveness of “e-marketing” much easier than through other methods, and gives them better control over their image. The principal strategy in internet marking is search engine optimization—basically, having a company appear prominently in internet searches—but pay-per-click advertising has also been very successful. Learn more …

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Businesses continue to leverage on internet marketing in expanding and … – PR Newswire (press release)

The LEGO company is starting to make a few basic changes to the way that they tend to do business. First and foremost, it is putting child rights at the center of these services. This will create a global change in the way that business is conducted, since it can actually prevent a few different types of issues related to marketing.

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LEGO builds up their online marketing strategy with respect to child rights – The Guardian

Yes, it’s Valentine’s Day, so it’s the perfect excuse to throw up a post with the worst online marketing pickup lines this side of that last meetup meeting you attended. We heartily recommend not using any of these on another human being, unless you are overheating and are in dire need of a drink thrown in your face.

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The 18 Worst Online Marketing Pickup Lines – Search Engine Watch

British Airways launched an online campaign available on most social media channels. The campaign is in the form of a video called “Go Further to Get Closer” and it is about a man surprising his wife by sending them on a trip to relax and get away. The video campaign suggests that in order to help the relationships that are cooling or slowing down, going farther away as a vacation would help you get closer to each other.

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British Airways launches online marketing campaign ‘Go Further to Get Closer … – TravelBizMonitor

A free webinar by Printing Industries (Measuring the Effectiveness of Online Marketing) will be held at 1pm on Wednesday, February 26. This webinar is targeted at print companies and will focus on commercial and technical aspects of running a printing business. This webinar is part of the PIAA webinar series.

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Online marketing leads new PIAA webinar series – ProPrint

Old businesses can improve marketing strategies and increase customer base through the use of online resources such as websites, social media, and website advertising. Research shows more than 70% of consumers search for businesses online and are active on at least one social media website. Online marketing can be done cheaply by the owner themselves if they have the time and knowledge.

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How internet marketing breathes new life into old businesses – Business Journal

Google continues to come out with the most innovated ideas to capture your web browser history. It’s called “Advertising ID” which has now started to track Android user phones. There is a way to turn off this feature on your computer, phone or other devices. Remember the data collected goes straight to the advertisers who use that information to send you junk mail, spam or unwanted pop-ups to get you to buy or use their services.

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Google’s New ‘Advertising ID’ Is Now Live And Tracking Android Phones — This … – Business Insider

Super Bowl XLVIII is expected to have a major economic impact on the New York/New Jersey region, estimating a 20% increase over last year’s numbers. With over 100 million viewers, advertisers can expect to pay $4 million for a 30 second spot. In order for advertisers to ensure they have an adequate return on their investment, they must make the most of their interactions with consumers. Other companies not able to pay for advertising are capitalizing on events centered around the game.

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New York’s Super Bowl XLVIII The Ultimate Sports Marketing Case Study – Forbes

For the first time ever this year, rather than waiting until the superbowl itself, advertisers seem to be posting either the entirety of their “films,” (commercials), or teasers for them online before the event takes place. The rise of social media seems to be to blame here, as facebook, twitter, and youtube provide easy access that companies believe will allow their messages to propagate even more efficiently. Commercials have always played a role in Superbowl Sunday for those that don’t enjoy the game itself, but this year, the “socialbowl” takes it a step further.

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With Previews, Super Bowl Advertisers Borrow From Hollywood – New York Times

It’s no secret that the commercials and advertising during the Super Bowl have become blockbuster entertainment revered as much as the game itself. But, how do advertising executives judge each respective advertising spot? Read what vetted creative experts have to say regarding how they gauge advertising entertainment value and overall advertising effectiveness during the Super Bowl.

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How Five Executive Creative Directors Evaluate Super Bowl Advertising – Forbes

Social networks can be great networking tools, for businesses to inform the world of open positions within them and likewise, for people who are searching for work. They can also provide potential scam artists with an excellent medium, for fooling the uninformed, as anonymously as they wish … and receiving payment, while the victim never receives the product or service, they believe they are purchasing. BEWARE!

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Police warn of car advertising scam – The Reporter

Several restaurant brands—such as Subway and KFC—decided to bow out of in game advertising during this year’s Super Bowl. In game commercials are costing upwards of $4 million for 30 seconds of airtime. Instead, many restaurants are opting out in favor of social media campaigns. Many other restaurants listed in this feature suggest they will advertise during the pregame show.

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Restaurants pass on in-game Super Bowl commercials – Nation’s Restaurant News

Subway’s new $41million campaign aims to provide healthy alternatives to McDonald’s Happy Meals. This three year program, called “Playtime, Powered by Veggies,” is in cooperation with Michelle Obama’s efforts to promote healthy lifestyles. The menu selections will offer vegetables and fruits, with calories limited to 600 or less. An educational item will be included with the meal, instead of a toy.

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Subway Targets Kids With New Marketing Campaign – TIME

We focus on the four prioritized strategies that mid-to-senior-level marketing managers indicated were their top strategies of 2014. Budgets are increasing in five areas to accomplish these goals and show an increased ROI. To help attain their goals managers are advised to hone in on clear objectives; drive marketing goals in sync with sales to produce real revenue. While email is the vehicle of choice to acquire new customers, Mobile is the preferred choice for maintaining a relationship with existing customers. This offering introduces Lifecycle marketing as an area that is realized that this avenue of marketing gives the marketers a specific audience in precise times. A lifecycle campaign can give them an increased ROI.

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2014 State of Marketing: Email Flood Despite Rise Of Mobile And Social – Forbes

Summary of Panel event highlighting “Brand Matters” at the Consumer Electronics Show. The CEOs of Twitter, Media Link, and Publicis-Omnicom discussed the new era of one-to-one marketing and how their companies will be utilizing the concept to merge customer relationship management and advertising so that you can take advantage of the connection you have with one person and amplify it through a person’s connections. The question of privacy and data security was addressed in general terms. Learn more …

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Twitter CEO Dick Costolo: One-To-One Marketing Is Almost Here, Finally – Forbes

Though marketers may create some expansive plans for different products, it is possible for these plans to fall through. Many online marketers can take lessons from history when it comes to planning the perfect marketing strategy. They may need to come up with a few different backup plans if they want to be truly successful. This will be an important consideration for these marketers to keep in mind.

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The Best Laid Plans Of Online Marketing – Forbes

Small to medium size business owners should think about how they can utilize internet marketing as well. There are actually a few different resources available to them, but they should try to assemble a team as an option. Owners will be able to utilize resources like social media networking to put together the perfect strategy. They should consult with their team when they want to add a new technique.

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5 Approaches for SMBs to Set Up An Internet Marketing Team – ClickZ

Online gambling has been legalized in New Jersey, and many Atlantic City Casinos and other online betting companies are advertising this new online industry as much as they can. With the revenue of current Atlantic City falling, the online betting industry is expected to not only revive some of these casinos but also generate 1 billion dollars in revenue for the State of New Jersey by July. Many European operators are setting up gaming sites for New Jersey residents. While the goal here is to stimulate New Jersey’s economy, some worry it might be hazardous for compulsive gamblers.

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Casinos take over airwaves in online gambling marketing blitz – The Star-Ledger – NJ.com