Category: Blog, Branding, Marketing Tactics, Credibility, Digital Communications, Marketing, Media Relations, Partnership, Book Publishing (Page 6 of 23)

Predictions … Social media has been the recipient of off color ads and these predictions for 2014 offer more of the same. Brands will get braver with share worthy content. Facebook acknowledged a decrease in teenagers using the site so the competition with Twitter and Instagram for that audience will continue. Marketing strategists for social media will add LinkedIn as a platform of advertising brands. Native brands advertised with the use of mobile apps will continue to increase in popularity for marketers.

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Five daring predictions for social marketing in 2014 – Inside Facebook

When it comes to your marketing core differentiation, it isn’t important to appeal to everyone. Focus on your ideal client and on ensuring that their unique experience with you is above and beyond what your competitors can offer.

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Is Your Marketing Core Differentiation Sexy? – Rochester Democrat and Chronicle

Most online retailers don’t consider words searched on their own website when developing their marketing. Those who do not use the information say they aren’t sure how to use the information to improve marketing efforts. Those who do say that they use the information in email campaigns as well as to adjust landing pages to the consumer.

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57% of Ecommerce Brands Don’t Use Site Search in Marketing [Study] – Search Engine Watch

High-level executives are often hesitant to adapt to new, cutting-edge marketing. Executives say, there’s no way to prove digital marketing offers a return in investment, and question whether digital advertising is simply a short-lived trend. Emphasizing how consumers make purchasing decisions and how digital ads can help the company meet is goals and portray its values can help high-level executives warm up to digital advertising.

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4 C-Suite Objections To Content Marketing And How To Overcome Them – Forbes

Public relations and advertising are not the same thing. The point of advertising is to induce a sale. Advertising almost always has a call to action that is easy to ascertain. Public relations, on the other hand, is meant to inform or educate the audience, and promote a relationship with the media and the audience, making sure the consumer has the right information.

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Diary Of A Mad Media Specialist: Differences Between PR And Advertising – Business 2 Community

Social media allows small businesses to target their marketing to very specific audiences. Small business advertising on social media is growing exponentially, and the industry is taking great steps to make it easy for small businesses to advertise to targeted groups. Businesses can find niche audiences that may be interested in very specialized products. With social media advertising so specific, it can be a very cost-effective way for small business advertising.

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Facebook, Twitter and LinkedIn target small business advertising – Financial Times

Social media advertising changes so fast that it can be hard to keep up. Younger audiences are migrating to new social media platforms. Click-through rates on social media, such as Facebook, are poor. Once people engage with a product or brand, a successful social media marketing campaign can help people engage with each other, as well as with the product or brand.

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The Old Ways Of Social Media Marketing Are Broken – Forbes

Photographers and marketers often use a “detail shot” to add interest to their overall marketing strategy. For example, in a real estate ad, the detail shot may focus on a small feature element in a room. This feature may convey an emotional point of view, such as playfulness, or seriousness, that would not be evident in an overall view of the entire room.

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The ‘detail shot’ in advertising and marketing – Santa Fe New Mexican.com

Marketing continues to expand and innovate into the upcoming year and new media platforms will be on the leading edge of this. Short video have been a successful way to get information across. Business-to-business will innovate with education rather than conversation. Content marketing will be improved further as social media can enhance relevant audiences. Digital agencies will need to prioritize innovation to compete in a digital world. Social media marketing and advertising through new mobile apps will continue to lead the way.

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7 top digital marketing trends to watch in 2014 – Memeburn

What is in the future for brand marketing? Some of the industry’s top executives hve beed asked to guess at what is in store for 2014 … and how it will change the game of online marketing. Some points included less digital junk, like apps simply for apps sake, real-time marketing based on location-aware data, and better connection with youth audiences.

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Experts outline key brand marketing trends in 2014 – The Guardian (blog)

So what indicators are absolutely necessary for content marketing and how to measure those indicators? The first indicator is referrers and it’s recommended that measuring any referrers by looking at the patterns. The next is engagement metrics measured by baselines given by the higher performing portions. Social sharing is also important you measure in “likes,” however, in context by figuring out how X amount of likes translates to number of visits. Finally conversions how much revenue is generated measured by tools like Google Analytics. Learn more …

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11 Must-Measure KPIs for Content Marketing Success – Search Engine Watch

Advertisers will spend an estimate $4 billion this year, experts say. Even so, advertisers have very few ways to track the success of their spending. Advertisers say that the tool that do exist are expensive, and mostly rely on click and impression data, which is often not an accurate reflection of whether a campaign is successful.

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Despite Soaring Digital Video Ad Spend, Advertisers Lack Measurement Tools … – Marketing Land

Although a business might provide excellent technical content, it is important to remember to be a business first, and a content provider second. A business that provides technical content still must be successful enough at marketing to attract customers. Too often, there is too much focus on technical aspects, which can hurt business if there is not also a focus on marketing. The company should focus on developing a uniform sales strategy.

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Marketing: The Channel’s Barrier To The Multimillion-Dollar Bottom Line – CRN

Marketing does not start with what a customer sees, but with the words and actions of the owners or leadership of a company. These core values and ideas that come down from above can help employees interactions with friends, family, and the public in general become your secret weapon. And before you can do that, you have to have a vision and a plan. Starting right will make all the difference.

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Clever marketing first defines core values – Colorado Springs Business Journal

The first lesson a marketer needs to learn is that it is important to pay attention to who is buying the product. The internet allows sellers to track these demographics in a way they have never been able to before. Tracking visitor behavior and demographics can help business optimize customer experience, and ultimately sales.

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Marketers, Do You Really Know Your Customers? – Mashable

Businesses looking to make consumers happy in the new digital era should keep a couple issues in mind. They may need to check out how they can get linked up with the right apps for their consumers. Other consumers are naturally looking for ways that they can get linked up with experts in their field. All of this should be provided to any consumers that are genuinely interested in getting service from a business.

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Commentary: Marketing in the digital age – USA TODAY