Category: Blog, Branding, Marketing Tactics, Credibility, Digital Communications, Marketing, Media Relations, Partnership, Book Publishing (Page 5 of 23)

Any company collecting data via marketing will want to make sure that they are using it effectively. This can help people discover how they can get linked up with a whole host of options that can be used for these systems. Fortunately, data can often be used to promote a marketing strategy with impact. Consumers will be glad to see that they can get linked up with the services that they need through a company like this.

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Maximizing Marketing Data: Turning Immediacy Into Impact – Marketing Land

New events are proving that big time advertisers are looking for new ways to promote the content that they generate. They should look in to using content creators that have been involved with YouTube in the past. This can help many people track down some of the best options for appealing to young consumers. Though large advertisers may be used to creating for television ads, they may need to adapt to the changing times.

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Big Advertisers Mining YouTube Creators’ Marketing … – Deadline.com

Combining some of the newest techniques in marketing will be a vital component of operating your business. There are a few different tips that businesses should keep in mind, but they do not want to get too outdated with their techniques. They want to be on the opposite end of the spectrum—like companies that are innovating with new types of technology. This ultimately will position a business ahead of the curve and drawing in the most consumer attention.

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SEO, Social Media, And Digital Marketing — Don’t Be A Dinosaur – Forbes

Twitter stock is going up, in part because of a new service called “Tailored Audiences” Twitter now offers which targets advertisements with incredible exactness. Advertisers are able to market their messages to people who are most likely to respond favorably. Investors are happy with Twitter’s new service because it allows Twitter to charge advertisers more, increases revenue, strengthens Twitter’s mobile presence, and grows Twitter both domestically and internationally, especially as compared to rivals like Facebook.

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New advertising hopes spark rally in Twitter – CBS News

Earlier in this decade, content marketing was king. That is to say, being good at developing content was a major asset to drawing customers to your site and keeping relationships alive. But now, it seems everyone is a content developer. So, is the approach still relevant? Dorie Clark posts a series of points developed by writer Joe Pulizzi that seems to affirm the technique, with some caveats.

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Content Marketing 2.0: How To Cut Through The Clutter When Everyone’s A … – Forbes

Google is launching into new territory, at least on its Google+ social media site, by allowing marketers to post ads. These units, known as +Posts, will have characteristics similar to user post, such as the +1 option, similar to Facebook’s “likes.” Advertisers will only be charged for the ads when users hover over the ad long enough for it to expand.

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Google+ Extends Reach Across the Web With New Social Ads – AdAge.com

Men and women are divided into two groups to participate in a study to determine how sexuality affects market audiences. Each group is shown both cheap and expensive watches for sale, each of which are set in both sexy and unsexy settings. Suprisingly, the women were more affected by the sex appeal than men.

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Does Sex Really Sell? – Cosmopolitan

The definition of Big Data is varied and confusing to marketing. Most marketers tend to ignore Big Data because of the misunderstanding of the phrase. Most marketers, however, do agree that big data concerns customer satisfaction. Because Big Data is ambiguous, it is difficult to determine how the data relates to brand marketing. Big Data does give the marketer the opportunity to rethink how marketing works in a more fluid business environment.

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Big Data And Marketing: Don’t Believe Everything You Read – MediaPost Communications

Global advertising expenses are expected to continue to increase because of the popularity of mobile advertising. Global advertising is expected to escalate 5.8 per cent driven by the growth in mobile marketing. Learn more …

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Mobiles to drive faster global advertising growth: Publicis unit – Reuters

Topping the list of fire daring predictions for social marketing is brands getting braver on social marketing but not yet being ready to do so. Fragmentation of users will be difficult as a variety of ages are exposed to social marketing now. LinkedIn may finally become used by more brands. Mobile apps will become more robust and better used. And lastly, the corporate websites will be content filled and redesigned.

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Five daring predictions for social marketing in 2014 – Inside Facebook

The leader in text marketing strategies has launched a new educational website to help businesses communicate special offers and alerts to their customers. There are many different efforts to distribute this information, and their goal is to increase the expertise of text marketing and making these decisions. As a resource for tips, tricks, and best practices, Text Marketing Today hopes to provide free and public consumption.

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Text Marketing Today Launches New Educational Website – Newsday

Google is clearly a leader in advertising online covering 40% of the market. However, with the rise of mobile use, advertising on these platforms has not been the same, and Google has not yet perfected Adsense to that market. Learn more …

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Google may own online ads but it still needs to figure out mobile, and it’s … – GigaOM

Anyone wanting to publish a book will likely want to stay up to date on some recent marketing trends. This is an important piece of information that people should consider as they go forward. For instance, consumers are clearly showing a preference for more condensed pieces of literature. This means that many authors and publishers should be looking to churn out smaller sized books, which will have a greater amount of appeal.

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Book Marketing Predictions for 2014 – Huffington Post

For the last few years Facebook has been the go-to free marketing tool on the web. However, due to limited space, and a large increase in advertisers, Facebook has announced that in the future things are going to have to change. In a three page report they have made the announcement that in the near future reaching people on Facebook is going to start to cost advertisers.

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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads – AdAge.com (blog)

Twitter may be following in the footsteps of sites like facebook. It may also be tracking in the footsteps of followers. While there may be some choice and control over this new activity, it might not be enough to avoid controversy and negativity. As internet security becomes more of concern, this news might raise red flags for many who are uneasy with privacy invasion.

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Twitter looks to boost advertising revenue with retargeting ads – Los Angeles Times

Native advertising is a booming, the Federal Trade Commission is examining ethical questions regarding this topic. The concept is based on advertisers that pay for their own content, which differs from editorial content. It all comes down to trust, consumers want honest content they can rely on. Learn more …

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Native Advertising: The Pros and Cons – Women’s Wear Daily