Category: Blog, Branding, Marketing Tactics, Credibility, Digital Communications, Marketing, Media Relations, Partnership, Book Publishing (Page 4 of 23)

More and more sites spring up every day that can be called “viral mills”—sites that publish a huge amount of content like content mills, with a specific focus on making the stories go viral via social media. Some examples you might be familiar with include Buzzfeed and Upworthy. Although these are much-praised by advertisers, VentureBeat argues that the popularity of these viral mills is a tech bubble and that they do not offer as much to advertisers as they think.

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Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst – VentureBeat

Now that the year is coming to a close, many people will be interested in looking back to see how 2013 shaped up for businesses. Marketers had a banner year, since there were some major changes in the industry. Digital marketing in particular has undergone some transitions, which pushed the field in to new directions. This provided the perfect opportunity for many businesses to expand their influence within the world of digital marketing.

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A Look Back On 2013 In Digital Marketing – Marketing Land

Learn about the dominance of internet advertising and how many businesses are particularly utilizing social media. However, because so many businesses do this consumers are regularly exposed to online advertisements and there is a need to stand out. The recently launched OPTIMIZR project seeks to answer how to do this through a data analysis tool on how to be most efficient with social media.

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Achieving optimal online marketing through cutting edge analysis – Cordis News

Regardless of how you feel about Facebook ads, the recent results do not lie. Kenshoo, a social advertising platform, shows Facebook ads creating between 13 to 15 times more revenue during its Black Friday and Cyber Monday advertisements. This shows that if advertisers focus on targeting the right people at the right time, then social media advertising can be the next huge wave of advertisement.

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Cyber Monday Facebook Ads Pay Off Big Time for Marketers – Marketing Pilgrim

Digital Marketing is now rising to prominence among Chief Marketing Officers. This is due to the fact that adult consumers are now spending more time online with digital media than they do watching television. There will soon be more mobile devices in this world than people. With this emerging trend companies are shifting their marketing focus onto digital media.

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Digital marketing and the mind of the CMO. – 4Hoteliers

The strange paradox facing Google is that it currently makes more advertising money off of iOS devices than it does from its own Android devices. That seems to be because iOS users tend to browse the web more often, leading to more online ad views. So the questions remains: How does Google monetize all of the app usage on an Android phone without chasing users away?

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Solving Advertising Revenue on Android – Droid Life

It seems like the ad campaign for Facebook has started to turn around, improving its numbers over the past few weeks. But there are some figures that indicate that its users may not respond positively to some of the most recent changes. The site may not find much success with its Newsfeed option, since it may just serve to clutter up the screen for many different users that are out there.

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Facebook’s Advertising Revenue Improves, but Users May ‘Unlike’ Newsfeed … – NASDAQ

As the Adobe Digital Index team reviewed their numbers, gleaned from vast amounts of big data, they noticed some large gaps in their advertising. With that information in hand, they are challenging marketers to step up their game. Points include putting more money into local marketing, producing move video content, leveraging mobile tech, and spending more in social advertising.

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5 New Year’s Resolutions for Marketers – Mashable

There are a few different types of elements that people can consider when they want to revamp the quality of their website. Owners may want to use a few different types of tools to make sure that they are creating effective sites. Many owners can utilize heat maps, which will show them where their users tend to click. Others might want to use split site testing to see how they can generate better overall results for their site.

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5 Website Tools To Boost Your Marketing Campaigns – Forbes

Advertising on Facebook has grown tremendously in 2013, with new marketing campaigns, ads and news feed it seems Facebook has really made a name for its self. Ad performance from news feed has obtained higher view rankings, more ads are seen on the right hand side of ones screen every time they log in. Even mobile campaigns have increased targeting more users than every before.

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4 Top Facebook Advertising Trends And The Stats Behind Them – Marketing Land

The movie industry has standard ways to market a new release; movie trailers, posters and interview are all conventional. What many don’t know is that online campaigns can grab just as much attention if not more viewers to the big screen. Movies like The Blair Witch Project, After Earth and Cloverfield all had online presences to draw people in. District 9 and The Amazing Spider-Man 2 also took the lead in viral campaigns, many of which revolved around a website.

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9 Movies That Made More Sense if You Followed the Viral Marketing – io9

The social media site Instagram has proven to be a popular addition for many people out there. Users may be interested in finding out about their new ad campaign initiative that is being unveiled. Many people have discovered that they can get linked up with the ads that they want to see through this site. The company has indicated that its initial four ad campaigns have been designated a success.

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Instagram Says Its Brand Advertising Campaigns Are Working – Forbes

Social media has made advertising a lot easier for companies. Producing more “Likes” on their Facebook page will bring in more customers right? Wrong. Only about 1.5 percent of those who “Like” your page will even return to your page. Worse still is that those who see your page will never see your daily posts on their newsfeed. Understanding how measure your followers is just as important as who is viewing your content.

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B2B Marketing: Measure What Matters – Huffington Post

Every PPC will need to be prepared for some of the different changes that occur in the marketplace. There will be some new additions to the advertising field in 2014, so team leaders will need to be prepared. This list provides a rundown of the main changes that will be happening to PPC soon. Managers should look through the different types of ad copy and banner ads that they can generate.

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5 Ways to Prep Your PPC Advertising for 2014 – ClickZ

A substantial new study has demonstrated a few trends in the way that people tend to use the internet. This study has been created to help people track the way that internet users tend to behave. It has confirmed that Google ads still tend to dominate the marketplace. But there are some different types of ads that can be installed that will help improve the revenue that different companies tend to generate.

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Study Shows Google’s Dominance of Online Advertising – MIT Technology Review

Since talents have emerged they have been considered mobile technology. Allowing users to go anywhere and have same access as one would have on a phone. The advertisements became just as mobile. While the tablets allow more sites to be viewed and a larger time percentage its no surprise to see the rise in mobile ads generated. While some still view as a desk top device it is clear to see that companies know how to get their name and businesses out there.

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The fallacy of the mobile advertising surge: It’s tablets – not mobile – which … – TabTimes

Learn how influence marketing started with companies covertly sending bloggers their products in exchange for the post or two about the product itself. Now, however the market has been opened up with the utilization of social media for micro campaigns. Influence marketing is following the same growth pattern as search marketing because of two reasons: the market is ready for the growth and google’s new influencer ads.

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Influencer Marketing: How Google Will Change The Game – Marketing Land

If ad companies want to create effective marketing campaigns, they will have to dispel some common myths. These myths are very prominent when it comes to mobile marketing. There are a few different elements that people should consider when they want to create these ad campaigns. They may want to check out how they can get a full range of different options that will appeal to genuine mobile users.

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Mobile Myth-Busters: 5 Common Myths About Marketing on Mobile Devices – AdAge.com