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With the advent of Marketing Automation, the old approach to your marketing effort should be re-evaluated. In the past, most time was put into creative production, generating print and copy for paper ads. With the rise of digital as the new ad medium, more time and energy needs to be devoted to the actual automation process, more of a 50/50 split.
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Forget 80/20: Here’s a 50/50 Rule for Marketing Automation
Do you remember the push for article marketing? It seems that most younger marketers don’t, and those that do think that this approach doesn’t convert into sales. But does that hold true? Writer, Warren Wooden says it most certainly does, but marketers fail to post on sites that are read much or don’t write relevant material.
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Article Marketing Traffic – Does It Still Convert?
Want to help to make your business better known? Then consider using Facebook mobile, and creating advertisements catered to those consumers who use Facebook on their cell phones. Small business owners should strongly consider the multitude of users who are use Facebook on their phones, and tap into the market so they can find and discover new consumers with advertisements on Facebook.
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Mobile Marketing on Facebook
The Content Marketing question is no longer if your company will implement it but when and how you will do it. Kraft Foods is a leader in understanding the concept and implementing it. They watched the various social media until they understood the way they work. For example, their recipes posted on pinterest were quite profitable. Whole Foods understood the differences in their markets and segmented their customers and accounts to speak to these changing groups. Listening to the needs of current and future customers, enables companies to court them more directly.
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Successful Content Marketing In Action
Some marketers may find themselves having to work on a tight budget, but luckily there are both cheap and effective options for marketers to choose from. Some options include Facebook and YouTube, which can be free of charge to use as long as marketers know how to successfully use each platform for marketing initiatives.
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3 Internet Marketing Strategies for People on a Tight Budget
It’s time for spring cleaning, and that means cleaning up your marketing campaigns. But what does that really mean? Blogger, Steve Robinson, describes it as a necessary evil, much like going to the gym. Cleaning means looking at where the campaign is going, identifying what is actually engaging the customer, and shedding all the things that aren’t going anywhere.
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How to Shape Up Your Marketing Campaign
The 2003 book Moneyball: The Art of Winning an Unfair Game suggests strategies for business during difficult economic times. By altering the method of computing individual value, the Oakland Athletics made it to the world series. Several aspects of this strategy are outlined: finding new content for social media, and ongoing documentation and evaluation start the process. Testing your content is important if you are to find out what works with your various campaigns. Sales teams and marketing teams need to be on the same page and communicating flawlessly for Moneyball to work in you business.
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Moneyball For Sales And Marketing
The popular social media website, Twitter, can play an important role in marketing, and there are some suggestions and tips for making the most out of Twitter and marketing objectives. Twitter is quick, and only allows users to send out messages of up to 140 characters so being on-track with your marketing message is vitally important.
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Social Media Marketing : 3 Tips For Getting The Most Out Of Twitter
Former head of Apple Retail Stores, Ron Johnson, was never able to make the leap of success to J.C. Penny’s CEO. Knowing what the customer wanted seems to be at least partially to blame. J.C. Penny customers preferred to be offered sales, instead of everyday low pricing. It turns out, that was one change customers were unwilling to accept. It was a never-before-tried strategy that may have worked, had J.C. Penny stuck it out, but when customers complained, instead of staying the course and explaining why the new pricing was a better model, the company switched course, alienating even more customers.
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3 Marketing Lessons from the Rise and Fall of Ron Johnson
A small business could use a lot of different staff members to get all of the businesses jobs done well. But investing salary in a Chief Marketing Officer (CMO) would be money well spent, even for a small company. The CMO reports directly and often to the CEO, this is the best way to share ideas. Having a lot of leeway with the direction the company also helps them influence the rest of the team.
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A Chief Marketing Officer for Your Small Business?
Using social media as part of a marketing campaign strategy is very common today. Getting out the right message and keeping track of everything can be a huge task, but there are many tools available to make this job easier. One of these, called TweetDeck, is one of the best ways to keep track of both the Twitter feeds and Facebook posts. It also allows the user to see how people are reacting to the messages.
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Social Media Marketing : 7 Tools for Businesses and Brands
Facial recognition technology is known for its benefits in security, but it can also be used for other applications, including beauty, medicine and even finance. A facial recognition app can be used to virtually try on make up brands, such as Clinique, and show the anti-aging effects a product will have. In the world of medicine, doctors can use an app that show patients the effects dental or cosmetic surgery will have.
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How brands are using facial recognition to transform marketing
Direct marketing is still king of Return on Investment (ROI) because of the dynamics of email marketing, Google search, social media and direct mail. Direct marketing, in regards to email, is second in ROI behind direct mail. Direct mail still garnishes the lion share of direct marketing taking in 90 percent of that marketing infrastructure. Google search is important in direct marketing as well, with over 1 billion monthly users of the social media, like Facebook, Twitter & Linked In, the impact of an increased ROI continues to prevail with direct marketing.
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Why Direct Marketing Is Still King of ROI
For the first time in nearly two decades the General Motors Company will unveil an update to their emblem on their new car, the 2014 Impala Sedan. The new look for the emblem hopes to capture the ingenuity that Chevrolet likes to pride its company on, and you can read about how the emblem has changed over the years.
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MARKETING DECODER | Chevrolet Impala emblem
The amount of advertising in the world is immense, and the most effective way to promote a product/service is to truly focus on the message you wish to convey. It is important to put effort into promoting this message to the target demographic, as was recently and successfully done by the Lincoln motor company. By doing this potential customers will be engaged by the company and more likely to purchase its products or services.
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Content Marketing : It’s Not About Shock, but Good Storytelling