Author: Lindsay Stadalnik (Page 5 of 10)

Most companies rated their social media as 34 percent effective in their marketing strategy. Social media marketing increases business profits and internet media channels of email and social media should be shared. If an email subject resulted in more customers, then that subject can be used as a topic for a business blog or topic on your social media. The most important aspect of social media marketing is to measure the results of the ROI.

Three possible ways to align marketing and social media strategy are:

• promote social media as a viable advertising platform
• share across internet media channels
• measure the results.

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3 Ways to Align Your Marketing and Social Media Strategy

The web would be nonexistent without content. Internet users search for free news, information and data by reading online content. Video is also becoming more effective in marketing, even though the Entertainment industry dominates about 44 percent of that advertising market. Social media advertising is on the rise and is important but only about 49 percent of online businesses attest to its usefulness. SEO techniques and promotion of online blogs, emails and video are innovations to content marketing of which most businesses approve of the ROI.

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Content marketing recap: April 2013 – Brafton

The first thing e-marketers need to do is to drop the ‘e’ in the name. Marketing Week’s, Ronan Sheilds brings an interesting thesis to the table. With other fancy words sprinkled all around the industry, it is important to drop the estoeric language.

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Digital marketers must do more than just drop the jargon to become mainstream

If you want to have a more efficient marketing presence online, Twitter may be the place to start. This social media outletl can be easily incorporated into your marketing plan. Modern Marketing gives you an overview of Twitter’s services, including a number of very useful tips on how to make the intergration even easier.

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Marketing Secrets You May Not Know About Twitter – InventorSpot

The mistake most people make when it comes to social media is they think of it as a burden instead of as a business. There are four, simple tools we can all use to increase our effectiveness and efficiency when using social media.

• Put all the sites into one bookmark folder on our browsers so they all open with a single click
• Creating alerts on your mobile device to stay in the know as you’re on the go
• Customizing your message according to the platform to capturing the right audience
• Create great content—great content never goes out of style

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Tackle Social Media Marketing With These 4 Tricks

Social media has become a great tool for marketers. When done right, social media can be an inexpensive way to reach consumers through a variety of different avenues.  With each avenue, a business can get the word out about their company, services and products. But, when things are not done correctly, things can back fire and a company can end up with a ding in their reputation.

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Social media become tools of the marketing trade

When setting up an Internet marketing plan, it’s best to follow these ten steps to make the endeavor more successful. The first step is knowing who your customers are, this way, you know who your target market is. Create the plan so you know what you’re trying to achieve. You need to know who else is out there with similar products and services and be sure that your website looks professional.

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The 10-Step Plan to Successful Internet Marketing

Online marketers always have to ask themselves questions in order to avoid missing their target audience. Avoid using slick new online marketing techniques for the sole purpose of jumping on the bandwagon of a new trend. Ask yourself if this marketing solution will truly help you to reach the customers you want, and solve the problem you are trying to solve.

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Online Marketing 101: Are You Prone to Shiny Object Syndrome?

New social media platforms, announced this week, are geared toward real-time monitoring of social media trends, conversations, and keywords, even claiming to be able to predict what users will be talking about up to three days in advance. The purpose of this technology is to allow advertisers to provide up to the moment campaigns and to monitor and possibly even influence the perception of their brand or product.

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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’