Author: Lindsay Stadalnik (Page 4 of 10)

The Chief Executive Officer of Abercrombie and Fitch recently made a statement about the brands target market, where he mentioned excluding “unattractive” people. Many people and consumers have deemed his remarks as inappropriate and a complete marketing mistake. His remarks in no way will help the brand and or grow the company. Many also believe his remarks will not stop the current clientele from shopping there.

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Has Abercrombie & Fitch’s CEO really made a ‘Big, fat, marketing mistake’?

Nathan Martin, CEO of a Pittsburgh digital agency called Deeplocal, decided to make his father the de facto executive creative director of the company, as has asked all of his employees to give him a call before pitching a new idea to a client. This is simply because people often times become obsessed with and over complicate things with technology.

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Want to find good marketing ideas? Ask your dad

The results of this year’s State of Marketing Measurement Survey are out, revealing that 67% of the responding companies’ CEOs want regular reports from their marketing people on marketing performance metrics. With content marketing becoming a marketing staple, 68% of marketing teams now include a dedicated content developer. A quarter of the marketing teams also now include a ‘growth hacker,’ a marketing professional who understands the role of technology and tracks metrics. And nearly half of the marketing departments now track the ways new customers are referred.

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5 Things You Should Know About the State of Marketing

Content marketing is becoming more important in marketing today’s companies and people alike. Content marketing creates value for an item, and therefore, makes it more popular for a particular audience. When a product or service is popular to an audience that leads to a higher rating, viewing and potential customers. Basically, brands and companies, are becoming dependent on content marketing, we can look forward to it becoming even more popular in the near future.

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Content Marketing: It Really Is About Content

The Charles Ramsey-McDonald’s episode sparked viral marketing that went wrong upon learning more information about who the media dubbed a hero. Charles Ramsey saved three women who had been held hostage for a decade. Ramsey said that he heard women screaming as he ate his McDonald’s and he alerted authorities. McDonald’s immediately thanked Ramsey and stated that the company would stay in touch.

The feat went viral over the internet, and then it was revealed that Ramsey was a convicted felon and had engaged in domestic violence. McDonald’s did not withdraw the offer. This is one example of how a viral marketing opportunity can backfire.

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The Charles Ramsey-McDonald’s Episode: How a Viral Marketing Opportunity …

Content marketing has taken on an enormous role when it comes to marketing. According to Comscore, 13.7 million searches are conducted on Google each month. This obviously means that there are a lot of potential customers for your to reach. However, it also could also mean that there is a lot of competition that you will faced against.

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Catch On to Content Marketing – Pharma Exec Blog – Pharmaceutical Executive

Renown marketing specialist, David Newman, has written a book entitled “Do It! Marketing.” In the book, available on Amazon.com, are ideas for small business marketing. Among Newman’s ideas is to not place a product as expensive or free. Also, advice offered in the book states that the object is to get the customer to come to the business. Newman’s credentials are impressive having given sales speeches to the likes, Microsoft and IBM. Newman has been published in most of the Investor’s Daily, The New York Times and Entrepreneur Magazine.

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Best Small Business Marketing Book Shows Entrepreneurs How to Sell More …

As business columnist, Bob Martel, says goodbye to writing, he offers his final advice on marketing for small businesses. The three “R’s” that apply to small business include relationship, relevancy and reciprocation. The most important term a small business should become familiar with is marketing.

A business that has a successful marketing program will succeed even if the product is not as good as their competitor’s. Social media is also important in regards to marketing a small business. Most business owners should be able to describe what their business entails in six words.

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Small business marketing: Last 1000 insightful words

Coca-Cola, as the largest soda manufacturer in the world, chose to reduce marketing to kids. Coca-Cola commercials are not shown to kids under 12 when that age group comprises 35% of the television audience. Coca-Cola spent $3 million in its home state of Georgia to promote programs of fitness to deter the company’s association with obesity. The company also spent $100 million on lobbying for the government to forestall on legislature to add a tax to the product, France and Hungary have already added a tax to Coca-Cola products. Numbers show that the bulk of their soda product is consumed in Mexico.

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Coca-Cola to Stop Marketing to Kids

Inbound marketing refers to a shift where a company turns from saturation advertising to strategic placement so those already looking for help find their company. More companies are catching on and using inbound marketing because it is more effective, with higher ROI’s. The challenge for a company making this shift is the reeducation of all employees not just the sales personnel. HubSpot has issued its fifth report on this process to help others along the transition.

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New Research: Marketers Report Strong Switch to Inbound Marketing

Maker’s Mark, a bourbon company, announced in mid-February that they were lowering their quality of product to preserve resources. As a result sales raised 44%. Some view this as a sales boosting campaign, a sort of scare tactic by the marketing department. Either way a consumer backlash ended the idea altogether.

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Maker’s Mark’s Plain Dumb Move Proved To Be Pure Marketing Genius

Seemingly there is somewhat of a territorial rivalry between professional baseball teams; the Orioles and the Washington Nationals. Both ball clubs share and are recognized on the east coast from Pennsylvania to North Carolina. The rivalry is about membership in a professional athletic network where team interests have overlapped. The rivalry for the east coast territory is similar to the NFL’s Ravens and Washington Redskins domination on the east coast. The NFL teams compromised and claimed presence in different counties, which is what the Orioles and  the Washington Nationals could result to as a resolution to territorial rights.

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Teams must market themselves to one region while not stepping on each other’s …