Author: Lindsay Stadalnik (Page 2 of 10)

Sole practitioners and consultants can market themselves without spending a lot of time or money by making use of videos, blogs and social media.

Videos help to build credibility and can have impact beyond other tools, if done correctly.

Blogging is a cost effective way to promote your brand, and you can take the next step by promoting your blog via social media, including Google +, which can help you target your message for your intended audience.

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Three marketing strategies to boost your personal brand

If you want to know the best way to keep and gather customers, then it’s time to look to the past for techniques.

It’s always a good idea to get to know who you want to sell to, so a good marketing strategy is simply to care about your customers. You have to know what culture you’re selling to and see if you have the means to change it.

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Dear CMO, Your Best Marketing Strategy Is to Care More

For many years, marketing has over looked minorities. Now that this group has been getting some attention, there is another group that marketing forces are beginning to include: disabled people. This could be a great opportunity for marketing campaigns, not only to include people with disabilities in advertisements, but for the companies to realize that this demographic has needs that have to be filled just the same as anyone else.

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Invisible Demographic Wants to be Seen

Whether your business is small or large, it is a good idea to know what will keep and attract a customers attention. Keep in mind, that the amount of information you have is not always as good as the type of information. These 9 ideas will help you decide what to put on your website to achieve the best results.

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B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

Marketing is being transformed with the concept of target marketing. Targeted marketing means that for the product or service to be successful, the time has to be right, the place has to be right and the advertising message has to be right to transform the market. But targeted marketing does not always work because of the circumstances that can change the market selections, such as distractions. Instead to transform marketing, the concept of networking has to be used in addition to data that targets the market.

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Big Data And Simulations Are Transforming Marketing

While content marketing is a great way to get people to click on certain links and create sales and promotions, not all content marketing is created equal. Many consumers ignore content marketing attempts that only lead to more sales pitches. An effort to make content marketing more beneficial can bring back consumer interest and help boost healthy sales in the future.

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Cleaning Up Content Marketing

Today, where Apps have become a beneficial outlet for marketers to provide their consumer base with time sensitive deals and promotions—the idea of creating an emotional link to these deals is the key to providing consumer loyalty and advocation for companies. By giving positive reward at said locations, returning customers who have had good experiences in the past, they can continue to have good experiences with that company in the future with the feeling that they are more than a number. This could essentially be the next big idea in mobile marketing.

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Manufacturing Moments and Marketing Serendipity: Welcome to the New Frontier

Because marketing dashboards focus on marketing activity and not business outcomes—only about 6-9% of CEOs and CFOs leverage such results toward strategic planning. In marketing, key decision making employees are looking for results that highlight the effectiveness of activity and the metrics that help bring them to strategic conclusions. Research proves most fail to produce the accurate information and metrics that business executives are looking for. What needs to develop is a way to support future decisons rather than past performance.

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Marketers not providing info c-level execs need for strategic thinking

Marketing automation may help companies boost traffic to their websites and help generate sales, but marketing automation is not a stand-alone solution to sales and marketing. Find out why marketing automation is a great innovation for companies, but must be done correctly to ensure real success. Marketing can greatly improve with marketing automation done right.

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Why Marketing Automation Alone Won’t Do It

Monitoring the market you work in is one of the most important things an advertising agent can do for you. You need to keep an eye on current and future trends, as well as potential problems. Something else to keep in mind, is that you need to watch the markets that your clients work in, as well as the marketing industry.

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Manage Your Marketing: Reading Your Industry

One of the most important key points in marketing is delivering relevant content to the right consumer base. More money is wasted putting marketing and advertisements into the hands of those who have no use for it. Channeled to the right sources through vendors, such as twitter and instagram are only effective in marketing if you are marketing in the right field. Examples include many people using instagram have more of a sales oriented mindframe whereas twitter is not necessarily.

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B2B Email Marketers Are Serious About Relevant Content … And Other Hot Topics

Big pharmaceutical companies tend to rely on old-fashioned, one on one marketing techniques that target general populations, either doctors or patients. One marketing strategy that pharmaceutical companies could take from more modern folks, like Google, is improving and reintroducing old products.

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Big Pharma Learned The Wrong Marketing Lesson

Dr. Haber has created a system valuable to companies who have—in the past—wasted over 170 billion dollars on marketing that annoys and floods customers spam mailboxes. With the new system, people’s twitter feeds can be analyzed to help marketers relieve heavy marketing costs to people who’s personality doesn’t fit the offers that flood their inbox. This system can also help predict the best marketing strategies for both introverted and extroverted personalities. This whole system can be key to vastly increasing successful marketing and decreasing wasted efforts.

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Personality, social media and marketing No hiding place

A big marketing plan doesn’t always have to include a large budget to go along with it. Small business owners and inventors alike can take advantage of these helpful tips to really get their endeavors noticed without a lot of upfront cash. Getting great marketing doesn’t have to mean going broke in the process.

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Big Marketing On A Small Budget?

A writer’s job does not end when the story is over. Marketing is a field that all authors must enter after their work has been published. The writer cannot just sit around and see what happens, they need to take an active role. There are many things to do and it is smart to take the time to do them. Putting out blog posts, Twitter posts and even posts on Pinterest will keep the content out there for the public to notice.

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Ten Deadly Marketing Mistakes Almost Every Author Makes

For a small business to succeed, they need to understand the value of marketing themselves. Knowing who the customers will be and being able to target them is the first step. Developing messages that reach out to those that will use and appreciate the business. There are many ways to reach people: radio ads, local TV spots and local newspaper ads. Having a slogan that people can remember is important to get noticed and recalled. Be in touch with customers with social media.

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Marketing and Advertising Basics for the Small Business Owner

Marketing is crucial for many organizations. When companies build cases for their organizations they tend to over look the content in marketing automation. A main point in marketing is being able to streamline and improve your product. It’s also extremely important to use insights and analytics when trying to market your organization. Overall, advanced marketing automaton platforms can help make or break your organization. However, using data and insights is also an extremely effective way to improve your organization.

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Marketing Automation & Search–3 Strategies for Mutual Success