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Social media users are soon to see changes upon logging in. While automatic video ads seem annoying and useless to most consumers, Facebook thinks it will help boost media advertising sales. Facebook will compete with Google as YouTube already uses the auto play option. Facebook plans to run the ads at the top of news feeds. There will be an option to keep videos muted. Good idea Facebook!
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Facebook plans to roll out video advertising – USA TODAY
This is a short list of five tips for marketing to the millennial demographic written by a millennial. The author suggests that marketing schemes must tailor their strategies to focus on the millennial demographic and consumer group that is expected to have a $2.45 trillion annual spending power by 2015.
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5 Tips for Marketing to Millennials From a Millennial – Huffington Post
This short interview puts on evidence what are the thoughts of David Hafenbrack regarding digital marketing. It seems like he wants to keep up with what is happening right now and he’s decided to hire the right people to have the job done. What do you think? Should he use this new method or not?
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David Hafenbrack shares thoughts on digital marketing – Dayton Business Journal
Some people have spent tens of thousands of dollars a month with no results on search engines to show for it. GShift helps companies track their SEO results. They are helping companies know just how useful, or not, these SEO companies really are.
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GShift reveals which half of your SEO marketing budget you’re wasting – VentureBeat
In an interesting trend, science is beginning to have a say in the way that businesses market themselves to consumers. In a blend of data and art, marketers have begun hiring scientists to inform the way they deliver their messages to consumers. Savvy, modern consumers can tell when information is accurate or not. This means that businesses may have to get used to hiring scientists to provide accurate input on the veracity of their claims.
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Marketing Metamorphosis: The Artist Becomes the Scientist – Huffington Post
The problem with customer-facing IT systems is that they are not built for the customer. Even in-house systems are often specified by expert users or management without involving the people who will actually be the main users of the system.
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The Customer in Mind
Find out why using videos, particularly including you, is a powerful tool when advertising online. Recent studies have shown that when combined with a video component, your written online marketing’s efficiency is increased. People are more likely to take the time to read your entire article or newsletter if you first catch their attention with an engaging video. Click to read more.
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How you can Get Far more Out of Your Video Marketing – Video Genesis
Google Glass, set to come out some time in 2014, may revolutionize marketing in ways that have yet to be acknowledged. Some of these new features and advertising methods will be quite different from current industry standards. This includes new Google policies of applications being utility rather than advertisements based, strict privacy standards for advertisers, advertising without cluttering Glass, and a major emphasis on “smart content.” Additionally, Google Glass will not be a reality-altering device, but instead a new platform for content and information.
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Five Ways Google Glass Will Change Marketing
Outlining the science of digital marketing optimization from A/B testing to multivariate testing is Kim Ann King, award-winning Chief Marking Officer of SiteSpect. The article covers A/B testing in the digital realm and explains how to use both A/B and multivariate testing to increase website conversion rates. Each form of testing is part of a test-learn-repeat system that marketers can utilize to meet optimization goals.
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Marketing Optimization 101
Research suggesting that the “Millennial” generation is the most stressed demographic in today’s consumer market, brands are attempting to lure in their business with various marketing tactics. Research suggests that brands that form relationships with their consumers are much more likely to snag their online business. Consumers that have had positive experiences with a particular brand tend to be loyal to that brand.
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Relationship Marketing And Millennials
Integrated marketing has become a part of marketing today and will eventually affect our future. Pointing out the top 7 challenges in Integrated Marketing there are some very good key points. Especially, comparing the mainstream marketing as “sophisticated” and the rest as “unsophisticated”. The unsophisticated actually has more of a chance in the marketing world, because it would seem with the 7 Challenges they would reach out to more customers and have a better affect on them.
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Top 7 Challenges to Integrated Marketing
BI Intelligence released a new report showing the latest trends in location-based mobile marketing. Key statistics indicate growth in location-based marketing due, in part, to successful mobile-marketing strategies and techniques, such as geo-fencing and the use of algorithms to target specific demographics through audience-based mobile campaigns keyed to WI-FI spots.
The report offers useful statistics regarding data collection, geo-aware and geo-fenced ad campaigns and the use of location ads targeted at smartphones and tablets. In addition, it looks at who possesses location-based data, and analyzes the most effective local-mobile marketing strategies to collect and utilize that data.
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Local-Mobile Marketing : Why It’s Exploding, And How It’s Being Used To Drive …
Social media has become an important platform for marketing videos, and you can greatly enhance the effectiveness of your videos by following a few simple guidelines.
To stand out from the competition, make sure your video is unique and interesting. It’s important to include your company logo, as well as a call to action, such as signing up for newsletters or visiting your web site. It pays to analyze your audience by obtaining reports from the social media sites, and make certain that your videos can easily be shared to leverage your marketing efforts.
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Get the Most Out of Your Social Video Marketing
Content marketing is the act of appealing to potential customers by providing useful content and distributing it online. This concept is not new, but it is continuing to increase in popularity.
Marketing Automation is one of the best providers of this service. The downside to this method is that consumers are already bombarded with ads, and they will ignore content that is not high quality.
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Content Marketing Automation: The Good, The Bad And The Useful
Talking to your audience is the key to contemporary marketing. When you are saying what they want to hear, to help them act in a particular way, you have succeeded. Because employees speak on behalf of the business, they too, are audience needing information to help them behave differently. As an example, Siemens has a team dealing with bringing their 65,000 employees on to the script.
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Marketing Cooler: Internal communications essential to a firm’s overall strategy
As more people rely on hand held devices to make their daily decisions, advertising is moving toward the iPhone and iPad, says a recent Millennial Media study of ad impressions . This is counter-intuitive since android smartphones have more users according to the same company. This transition to mobile marketing is challenging many earlier assumptions very quickly.
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Mobile marketing is most powerful in iPhone and iPad
In order to market your products online usefully, it helps to customize and personalize your online interface. Online advertising can be highly effective as well. The audience that internet advertising and marketing can reach is very vast, and the audience who uses the internet usually sees mutilple ads everyday.
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11 Useful Digital Marketing Statistics
Today more and more businesses are trying to use marketing strategies that coincide and actually work in a modern world. Branding and content are as important as they’ve always been to marketing, but they must be approached in innovative new ways. Gone are the days where marketing through print, radio, and television was sufficient. A smart marketer has to use mobile phones as well as social networks to get their message across.
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Mad marketing in a modern world
Content marketing is about creating interesting content that is directly related to a business and/or product, but is not intended to be direct advertising for those products, according to this article. This article also offers an exemplary definition of what content marketing is, as well as an expanded analysis about how it should and can work.
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Content marketing: why brands are becoming publishers
A billboard with a teapot from JC Penney has caused a big uproar. A passer-by noticed that the shape of the pot bore resemblance to Adolf Hitler. JC Penney pulled this billboard and discontinued the product after this scandal took place.
First off, business people can learn that poorly judged business decisions can lead to even worse consequences. Next time, JC Penney’s advertisement should be making waves in the media, but this time it should be on purpose, not by accident.
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Fuss Over Hitler Teapot Suggests Marketing Opportunity For JC Penney
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