Author: Joseph Cekauskas (Page 9 of 52)

Advertisements are everywhere and this isn’t necessarily a good thing. The ads of today are not what we want to be exposed to. Advertising in the past came from radios and billboards. Today advertisers have crept into the technological realm. Smartphones, internet, and email clients all have constant bombardments with ads. Advertising seems inescapable, but there is hope. Ignoring ads, like consumers did in a boycott against Abercrombie and Fitch is the only way to get rid of them.

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Mass Marketing Garbage Overload – Town Hall

Jackson Hole, Wyoming has started marketing itself as a “Nordic” Ski destination this year. This includes adding resorts and advertising for more people to come and try their skills on the mountain slopes. The resorts are estimated to be a ten million a year industry for the area.

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Jackson Hole, Wyo., marketing itself as Nordic skiing destination – The Missoulian

Companies are expected to increase their mobile advertising budgets considerably in 2014. Learn more …

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Mobile Advertising Projected to Increase 64% in 2014 – Mashable

Learn about an upcoming trend in 2014 focused on the food industry. According the source, the food industry will start a new trend in food that is purposely “flawed” and less immaculate looking. The new trend is based on a survey which an a majority of people surveys liked food that has some type of flaw appearance wise, and enjoyed food that wasn’t “perfect.”

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Food Marketing in 2014 Will Be Ugly – Businessweek (blog)

The Food and Drug Administration has cited a Raleigh, NC based pharmaceutical company with some misleading marketing of one of its products. Soltamox is marketed as an oral liquid formulation that is used to prevent and treat breast cancer. The FDA officials are saying that the marketing of the product omits some key facts and risk information, along with some other unsubstantiated claims.

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FDA cites Dara BioSciences for misleading marketing of Soltamox – News & Observer

Ever since the Food and Drug Administration made it easier for direct to consumer advertising, a whole bunch of pharmaceutical companies have become household names. This has created a lot of Americans to think there is something wrong with them when often times there isn’t. Some congress members and doctors are trying to go back to limiting DTC adverstising. Yes, the term is adverse-tising …

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Pharmaceutical advertising: Good Rx?: Front Burner – Orlando Sentinel

BMW of North America has designed the two-man bobsleds for the US Olympic team to use in the upcoming Winter Olympics in Russia. The US has not won the event since 1936. BMW is trying to return the US bobsledders to the top of the medal stand by applying technological expertise to bobsleds that it has developed in making racecars.

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Hey, Is That a BMW Racing Down the Bobsled Course? – New York Times

There are a few different issues that may be affecting ObamaCare and its implementation. Some people are starting to raise questions about whether the program is suffering from different types of issues. Others are speculating whether the program will need to have better marketing in the future. But many are also saying that the program will need to be revamped if people will get the service that they need soon.

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Marketing is causing ObamaCare’s problems – Fox News

Tablet and Print ad production has grown 6% in 2013. Tablet sales unit has grown 16 percent year after year. Print ads only grew an average of only .1 percent in 2013. Leran how buyers have adapted to the usage of tablet ads instead of print ads.

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Cross-Platform Magazine Advertising Up 6 Percent – Folio Magazine