Author: Joseph Cekauskas (Page 8 of 52)

Three public relations tools will be of use in 2014. In specific, these tools will be regarding communications marketing and how to use these tools to continue to excel. The three topics covered are: Content Marketing, Relating focused around multimedia means, and using the media as a way to gain an advantage.

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3 Marketing Predictions – Huffington Post

Marketing trends in 2014 offers change and many different options in the way people will do business. Knowledege of smart devices needs to be improved because of their wide usage. Content Marketing needs to be further developed for better results in expanding business. Paid Organic Social Amplification is important because marketing on social platforms reach a broad range of people. Influencer Marketing puts more of a personal touch with business instead of emails and makes people seem more tangible. Visual Web is important, layouts have to be well displayed eye catching and functional. Focusing on customer loyalty is also becoming a good strategy in marketing if companies reciprocate that to customers. Personalizing data will help to understand customers and the market better. Snippet Storytelling is a quick and effective way to get a message to the consumer across. Growth Teams help to generate new ideas and strategies to aid in growing business.

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10 Online Marketing Predictions to Inform Your Strategy in 2014 – Entrepreneur

Yogurt giant Activia is rebranding itself for the new year, dropping its long relationship with spokesperson Jamie Lee Curtis. At the helm of the new appearance will be boxer Laia Ali, singer Reba McEntire, and host of The Doctors, Dr. Travis Stork. The new ad push will feature a new tagline, slogan, and Twitter feed.

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New Campaign Markets Activia to Wider Audience – New York Times

Last month a mysterious crop circle in California went viral on the internet. It generated interest after anonymous calls were placed to local TV stations. But, of course, it was not created by aliens. Instead, it was a marketing ploy hatched by NVIDIA to promote their newest microprocessor. They admitted to it during the Consumer Electronics Show in Los Vegas and said clues in Braille symbols were included in the crop circle to reveal its origin.

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California crop circle revealed as marketing stunt – WBTV

Micro-Genre marketing is the concept of grouping like product together so that less common ones will be viewed along side the ones that are more likely to be seen on a daily basis. Netflix uses this to show movies that are not commonly watched to a larger populace than would normally see them in their every day searches. This has also been proven successful in other areas of marketing as well.

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Marketing Lessons from the Netflix’s Micro-Genre Generator – Marketing Pilgrim

The almost ubiquitous order to switch off cell phones in the theater may be changing, if a new group of advertisers have their way. Cinime is a new movie related app designed to interact with sounds produced on the screen that allows users to interface with the movie. The concept is being test piloted in Britain now, and only during the previews, but other companies, such as Disney, have toyed with the idea of app use during the feature.

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Advertising app that sends sonic messages from the big screen has cinemas … – The Independent

When it comes to making money in the mobile application world, advertisements are proving to be the way to go if you want to come out on top. Many sites, such as twitter, have a customer base that is mostly comprised of mobile users. many companies are even teaming up with automobile manufactures and advertising on the apps that come with them.

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For Mobile-Social Apps, Advertising Is Winning As The Money-Making Revenue … – Business Insider

In 2014 it is predicted that “smarter” machines and computer systems could have a very large and possibly very positive effect on the market. Bigger and better systems mean that more data can be used for a wide variety of things that were not available in the past year. This appraoch is predicted to be a positive impact based on the new advances in computer technology.

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Expert Marketing Predictions: Is 2014 the Year of Personalization? – Huffington Post

Recent reports of a crop circle appearing in California field are really just free advertisements for NVIDIA, a computer chip and graphics card manufacturer. NVIDIA’s CEO Jen-Hsun Huang was forced to admit to the scheme when participants arriving for the Consumer Electronics Show in Los Vegas noted that Braille numbers imbedded in the design were related to the 192 cores in NVIDIA’s K1 chip. The circle is gone now, farmer Scott Anthony instructed workers to mow the area.

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Nvidia crop circle marketing stunt gets attention – CBS News

Marketing and advertising, already a growing and ever-changing field, has been spurred to new growth and new directions by the rise of digital media. Mobile platforms and social media interaction have created niches for marketing specialities no one envisioned 20 years ago. So this year, Forbes Magazine’s 30 under 30 list of marketing and advertisers covers a wide range of titles and areas of expertise.

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The 30 Under 30 Driving The Radical Transformation Of Marketing And Advertising – Forbes

After an increase this year in the online radio company, Pandora’s online radio service, the company has decided to start offering in-car advertisements. This means that companies will be able to purchase a short advertisement slot which will be played in listeners cars while they are using the radio service. This could potentially be the start of Pandora’s breakthrough from little guy to big contender when it comes to music listening.

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Pandora to Start Offering In-Car Advertising – Wall Street Journal