Author: Joseph Cekauskas (Page 6 of 52)

The Super Bowl is the best place for advertisers, it creates buzz for millions of people who watch it. So what are the best ways you can utilize this same concept? Create hashtags in social media circuits; leak out information prior to the ad just to gain some interest. In the past, Super Bowl ads have increased revenue. Not just through simple ads but a combination of buzz that gets people excited.

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Can You Build Buzz Like Brands Advertising in the Super Bowl? – Search Engine Watch

True marketing is the ability to uncover the unmet wants and needs of the consumer. We explore the real meaning of the word “marketing” and laments that what is often described as marketing is often just a sales pitch. Curiosity about the wants and needs of the consumer is at the heart of successful marketing but is often overlooked in favor of promoting ones product or idea as it is without first getting to the heart of who the customer is and what he or she needs.

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Marketing – a word lost in translation. – San Antonio Express

Discover how you can build your brand or small business using the tools of social media. A significant population of small business owners turn to Twitter as a valuable resource enabling them to connect with their clients and customers. Experts state digital marketing has become essential for brand awareness and keeping up with the competition.

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Tweet success: Small businesses turn to social media marketing to build brands – MiamiHerald.com

A study by Ford indicates that market potential for digital advertising is growing. FordDirect, created to aid Ford dealerships maintain a web presence and maximize the potential of digital marketing, conducted a study in December 2013 analyzing the attitudes and reaction of 1,100 vehicle owners. The results indicate that Millennials are more likely to search dealer promotions than other age groups, more consumers are going mobile, and that almost half are likely to click a digital ad.

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Consumers are Paying More Attention to Advertising in the Digital Space … – Sacramento Bee

These 4 insightful ways to crowdsource your marketing success are brought to you by marketing guru John Rampton. The crowd sourcing business model has lent much success to businesses such as Priceline and Lending Tree. From content marketing to using Google surveys, study these proven methods of crowdsourcing prior to deploying that next marketing campaign.

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4 Ways to Crowdsource Your Marketing Success – Huffington Post

Even though a thoroughly sound marketing plan, for 2014, is already being used and the first month of the year is at its end, existing structures usually allow for amendments. Marketing analytics strategies are usually expected to change, throughout the year, when significant improvements can be made. Employees in marketing departments should continuously study the ideas and results of another company’s successes and failures, when adopting an innovative policy, directed at increasing their customer base, while also working to retain existing clients.

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6 Analytics Tips To Predict Your Online Marketing Revenue In 2014 – Marketing Land

This is short offering from Business Insider, an Online Tech magazine. They outline the changes currently happening in the Mobile Ad industry. Mobile ad company are consolidating, with smaller companies being bought out by larger ones. While this consolidation is happening the industry is also becoming more complicated in other ways. This offering discusses mobile “programmatic,” real time bidding, RTB which is changing the way mobile ad business is done.

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How A Wave Of Deals Has Created A New Mobile Advertising Ecosystem – Business Insider

There are hundreds of companies out there that are benefiting from the implementation of content marketing. This is a new practice that is quickly taking over the way that companies typically advertise their products. This is a major indication that technology is starting to take over this field. Companies will need to keep pace if they want to develop the strategies necessary to handle this process.

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947 companies in 43 categories: the increasingly crowded marketing technology … – VentureBeat