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Learn 3 key ways to build your small business brand online. This suggests that using the internet would bring more customers and more sales to most companies, especially smaller companies. Learn current and relevant information from various studies to support it’s claims.
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3 ways to use Internet marketing to build your brand – Business Journal (blog)
Facebook and Twitter have proven to be successful entries in to the web universe, though some wonder if they can reach their true potential. These sites depend heavily on advertising revenue to support their profitability. This has left many wondering if they will be able to take down the reigning champion of online advertising, Google. It may take some time to determine whether the sites will be able to move in on this territory.
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Can Facebook and Twitter Dethrone the King of Online Advertising? – Wall St. Cheat Sheet
There are a handful of different e-commerce companies who are opting to run ads on TV. This is because they are becoming well known for offering unique services that will appeal to many consumers. These television ads may go a long way towards helping people find an all new group of customers. Only time will tell if these ads will help people get the services that they need through these different websites.
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Small e-commerce companies spending big on television advertising – Economic Times
More and more sites spring up every day that can be called “viral mills”—sites that publish a huge amount of content like content mills, with a specific focus on making the stories go viral via social media. Some examples you might be familiar with include Buzzfeed and Upworthy. Although these are much-praised by advertisers, VentureBeat argues that the popularity of these viral mills is a tech bubble and that they do not offer as much to advertisers as they think.
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Why ‘viral mills’ like Buzzfeed & Upworthy are content marketing at its worst – VentureBeat
Most business owners will no doubt want to learn a little more information about the different marketing trends that they may be facing. 2014 is expected to bring about some major changes, so businesses will need to be prepared to cope and adapt. They should check out how they can modify their ads to suit the needs of a consumer base that is increasingly becoming more tech savvy as the years go on.
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The Five: 2014 marketing trends – Dallas Morning News
With many businesses looking to increase their web presence, it is no surprise that many will be wanting to increase their content marketing approach. But some businesses may need to learn a little information about how they can do just that. It will be important for an agency to bring together creative people that understand how they should be generating some interesting content over the next few months.
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10 Tips For Integrating Content Marketing Into Your Business – Marketing Land
Just about every company is looking to secure a digital advantage these days. With many more consumers getting all their information from the internet, it will be important for businesses to establish a web presence. This is why they should check out how they can achieve display advertising that will simply work. By using targeted display advertising, they can even tailor their products to meet the needs of their consumers.
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Digital Advantage: Targeted display advertising – Victoria Advocate
Since the 1920s, Coca-Cola has been promoting its brand through the form of holiday advertising. The company originally devised this strategy to get its product in the minds of consumers throughout the year. Since then, the company has actually developed quite a few iconic marketing images related to the holidays. It has branded polar bears and freight trucks to help spread the word about their products.
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Holiday Advertising from Coca-Cola – Business 2 Community
Anyone looking to learn a little about modern marketing will need to take a point or two from Jeffrey Bender. He has demonstrated that creating a brand name is an important part of selling just about any kind of product. There are a few advantages anyone can get out of taking on this kind of project. Bender is ready to talk about his experiences after 25 years of working in various positions within the industry.
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Jeffrey Bender and his Cassidy Turley-branded motorcycle. – REjournals.com
The luxury marketing business has undergone some surprising changes over the past few years. Many marketers will be interested to learn that they can actually make a big impact in some new places. There are growing markets for any company with the tech savvy content necessary to make an impression here.
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Segmentation, tech key to success in luxury marketing – Economic Times
Now that the year is coming to a close, many people will be interested in looking back to see how 2013 shaped up for businesses. Marketers had a banner year, since there were some major changes in the industry. Digital marketing in particular has undergone some transitions, which pushed the field in to new directions. This provided the perfect opportunity for many businesses to expand their influence within the world of digital marketing.
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A Look Back On 2013 In Digital Marketing – Marketing Land
Businesses need to expect the most from their marketing team, and by most, that means more than simply the look of the promotional materials they design … but, to invite in customers without spending too much especially when in creating and placing them. A great marketing team has to have the business’s image and outlook at heart, as much as the owners do. Specialists need to be the absolute experts in their specialized areas, while others need to be aware of how marketing toward these special markets, through specialized media work, together, promoting consistancy and appearing well-organized, to all potential customers.
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INSIGHT: Set great expectations for your marketing team – Sioux Falls Argus Leader
Quant marketers are becoming an increasingly common sight among many business teams. Owners and operators may want to look in to how they can hire on these new marketing experts to their team. Even quant marketers themselves may be curious about the pay rate that they can expect. Some of them should look in to how they can apply for jobs that will showcase their talents when it comes to managing large data sets.
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Pay, Expectations and Reality When Hiring Quant Marketers – AdAge.com
Sometimes, remembering that teamwork can result in high productivity is something a business can benefit by. While many businesses have their own, in-house marketing team, others have discovered the benefit of combining their efforts, with an affiliate marketer. Affiliate marketing can mean investing in the expertise of a business, completely devoted to marketing, and it can also mean creating a profile within one or more of the many social networks, as a means of reaching more potential clients.
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Dynamic Duos: The Power of Affiliate Marketing – Entrepreneur
Learn about the dominance of internet advertising and how many businesses are particularly utilizing social media. However, because so many businesses do this consumers are regularly exposed to online advertisements and there is a need to stand out. The recently launched OPTIMIZR project seeks to answer how to do this through a data analysis tool on how to be most efficient with social media.
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Achieving optimal online marketing through cutting edge analysis – Cordis News
Real-Time marketing depends heavily on the use of a plan, when releasing content, where it is being released … and who will be the target audience. A business, profiting through the sale of colorful skateboards is unlikely to benefit, from releasing information about their newest design, within a publication, viewed, almost entirely by senior citizens. Their marketing efforts will be much more successful, if that content were released, instead, to media, frequently viewed by males, within their teens and twenties, who are more likely to enjoy skateboarding, than their grandparents who will, likely find the hobby and artwork equally distasteful.
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Why Content Strategy Is Foundational To Real-Time Marketing – Marketing Land
Native advertising is proving to be a popular way to generate consumer interest. But there are many marketing gurus that expect to see an increase in the number of ads that are generated. Some even think that demand for native advertising will tend to increase so much that it will exceed the available pool of talent. There are many executives who are wondering what other changes they will see over the course of 2014.
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How Native Advertising Will Change in 2014 – Adweek
There are a few marketers who are worrying about the impact that Christmas advertising may have this year. Many companies have opted to try doing online advertising for their products. But there are some concerns that ad targeting may actually spoil some gift ideas for people. The concerns stem from the fact that these companies target their ads towards consumers based on their individual searches.
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Online advertising could ruin Christmas by spoiling gift… – The Verge
Marketing must be fiscally accountable to win the respect of corporate leaders. When marketing is understood as a strategic way of increasing a company’s revenue stream, its costs make sense. So marketing managers must make plans that clearly link their marketing expenses to the value of the work they do. They must share mission statements, objectives, marketing audits, strategies and alternative plans to demonstrate their fiscal accountability. By demonstrating its strategic approach to achieving corporate goals this way, marketing proves that its role is crucial.
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Marketing Accountability: Marketing’s Fiscal Imperative – Business 2 Community
Mobile advertising market is predicted to increase from $9.4 billion to 38.1 billion in 2018. The reason behind this is that ads being view on mobile phones are increasing and thus companies want to buy more advertising space on mobile websites. The increase in advertisements is due to the fact that society is advancing to using smartphones which allow the consumer to use the internet and thus are exposed to ads.
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Mobile Advertising Market to Top $38 Billion by 2018: Berg – eWeek
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