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There are countless ways for companies to reach consumers, more than ever in this day in age. That makes it crucial for a CMO to help a company build a complex, integrated strategy of marketing to boost sales.
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An Integrated Marketing Blueprint to Grow Sales & ROI in 2014 – Search Engine Watch
Love her or hate her, Miley Cyrus has clearly established herself as a brand. She may be just nuts. Or is this all a part of a brilliant marketing plan? Although some pundits seem to think she is making it up as it goes, nothing has stopped Miley since the demize of Hannah Montana. Still, some worry that she is facing an ensuing crash, similar to previous child stars.
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Is Miley Cyrus a marketing genius or completely crazy? – SheKnows.com
Motorola has brought about advertising genius, with shades of Harry Potter, as they have introduced an interactive advertisement that allows users to change the color of a pictured phone by touching the page. The advertisement uses tiny batteries and LED’s to engage readers, but only certain markets will see them from the outset. For now, it is only being offered to New York and Chicago. Just as online advertising has evolved, print advertisements most surely will morph to do the same thing.
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The future of print advertising: Interactive ads? – AGBeat
As mothers do much of the shopping in a household, advertising often focuses on the mom in the house. Included in the article are 9 of the most popular advertisements that did just that: focus on mom. These brands try to capture the essence of being a mom with humor relating to breast-feeding, Lois and Stewie Griffin, and even Oreos. Any mother is sure to relate to the themes in these commercials.
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The 9 Most Popular Advertising Campaigns for Moms in 2013 – Huffington Post
The Federal Government has launched its own marketing campaign in an effort to beef up enrollment under the Affordable Care Act. About 40% of people aged 18-29 are still on the fence about signing up, and 30% more are already unlikely to enroll. These “young invincibles” are the “holy grail” of the Affordable Care Act, because they are a profitable group that will offset losses with older Americans. Some young Americans are seeing the ads, but many are still in the dark.
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There’s a lot of marketing aimed at uninsured young people – Paradise Post
The Affordable Care Act, or Obamacare, has had difficulty achieving optimal enrollment at the outset, and a crucial demographic that must enroll for its success is the class of young adults. Despite the increased advertising efforts, many young Americans are still not getting the message. Those who are, are still not sure enrolling is even right for them.
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Marketing efforts to uninsured youth ramp up – USA TODAY
The Attorney General in Oregon is getting in the way of 5-hour Energy, after asking the advertisers to prove they are not making false claims. It is asking for unredacted data to prove that users do not experience a crash. This seems to be in connection with at least 11 deaths in connection with the drink’s consumption.
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Ore. AG wants 5-Hour Energy makers to prove advertising claims – KATU
Miami Gardens 111 has launched a new website and marketing campaign. They hope to emphasize that a citizen’s decision can save another’s life. There has been several unsolved shootings and they are hoping to stop these shootings. the citizens want a safer Miami Garden. The Mayor believes that the shootings and the gang activities are caused by the lack of positive alternatives. The summit are bringing together principles and student leaders to seek perspectives.
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City launches marketing campaign to encourage community involvement – MiamiHerald.com
Here’s a list of 10 books that focus on marketing for small businesses. The basic information about each book is given with a short description of each books content. The theme of this piece is pointing out the best books to help establish and further a small businesses marketing approach online. The books were of various lengths and prices. They seem to give a broad range of ideas and help to the novice and expert.
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10 Best Content Marketing Books for Small Businesses of 2013 – Small Business Trends
Content marketing was in the spotlight throughout 2013, and 2014 looks to be another great year in this field. Marketers have learned that writing is just part of the content marketing aspect. Visuals to get peoples attention are getting more popular. Being able to send content on mobile devices is the newest way to spread the word and have successful marketing campaigns.
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Why Content Marketing is a Definitive Method for Success in 2014 – Search Engine Watch
Online advertising can be a way to fund your start up business or website easily. Review 25 statistics that makes you question why you haven’t already started using online advertising. It has helped the big websites only grow larger so imagine what it can do for your small website.
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Online Advertising: 25 Stats and Facts that Break it all Down – Business 2 Community
While strides were made during 2013 in responsibly marketing food services & products—such as with energy drinks and GMOs—there’s a lot of room let for improvement … especially when it comes to marketing food for children & teens. Industry leaders (such as McDonald’s CEO Don Thompson) have made empty pledges to market more responsibly, while studies have found that food advertising continues to prey upon our youth, both at home and in our schools. Some of our legal minds believe that punitive action against these irresponsible marketers might be called for in the interest of public health.
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Are food corporations living up to ‘responsible marketing’ promises? – Christian Science Monitor
The value of viral advertising is a major cash cow if the right corporation can align themselves with a smart advertising and marketing firm. The latest generation of advertising is going to been driven by a market that wants to buy into a lifestyle. When the product you sell can tie into the persons lifestyle and speak to the consumers general opinion of themselves, you will see money rush on it. 70% of consumers report that they would trust the words of their friends—peer marketing over an adverisement (10%)—that just goes to show, sell a cool life.
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What’s the Value of Viral Advertising? – Motley Fool
Apple’s ITunes Radio has made an impact in the way that consumes will typically do business. For the first few months, marketers were able to simply get people engaged in this brand new service offered by Apple. But now, it seems like general interest is starting to plateau somewhat. This means that advertisers will now need to come up with some creative ways of generating additional consumer interest in this service.
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Honeymoon’s Over For Apple’s iTunes Radio — What’s Next For Advertisers? – AdAge.com
If you are looking for good marketing strategies in the technology world, here ya go! There are eight important key factors including: video marketing, strategic approach to social media, cultivate strategic relationships, go mobile, update your offline collateral, offer exclusive content for loyal customers, fans and followers, create an inspiring and engaging online presence and incorporate search engine optimization (SEO). If you are a company and not using one or all then you may be missing out.
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The 8 must-have marketing solutions for 2014 – The Globe and Mail
It’s the start of a new year and you need to be up to date on the trends for public relations, marketing, and social media. If you aren’t then this is the article for you. It covers attention economy, mobile, and predictive tools in detail. After reading this article you will be a business owner with a head start which is a great way to start off the new year.
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2014 trends for public relations, marketing and social media – Lexington Herald Leader
Learn about ways to stay connected to customers online. We outline a few of the more popular online sites, like facebook, and how using them would keep a business in touch with potential clients online. Get some good advice on the above and a few ways to minimize the constant need to be online to reach your customers. It is short, but right to the point.
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The Less Is More Approach To Social Media Marketing – Forbes
Now thanks to new technology there are less smokers. The new E-Cigarette is putting away are old habits and helping us get better health. The new Blu electronic cigarettes are putting the famous Malbro cigarettes out of their place and are becoming the most selling this year. By 2020 they might even have to shut down due to the heavy amount of customer loss.
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E-cigarette advertising takes a page from old-school cigarette ads – Quartz
Many viewers watch digitally recorded shows and skip through commercials, making traditional television advertising strategies obsolete. Attempts to stop viewers have been unsuccessful. New approaches to television include making advertisements short and simple enough for the viewer to receive the message while fast forwarding and increasing their entertainment value so that viewers will enjoy the commercial enough to watch it rather than fast forward through it.
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How television advertising deals with DVRs destroying their business – San Francisco Chronicle (blog)
Check out the different ways that Google may or may not be able to compete with the other major companies that advertise online in 2014. The bulk of the report focused on how Google compared to major companies like Youtube and Apple in terms of creating and following through with different advertising methods in 2013. The article was a little too technical for the average person.
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How Might Google Change Online Advertising in 2014? – WebProNews
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