Cause-marketing campaigns involve partnerships of nonprofit organizations with for-profit businesses. For example, the American Cancer Society might team up with a grocery store chain that will request donations during checkout. Cereal might include a promise to donate a set amount of money to a specific charity for every box purchased. Partners—and consumers—should be aware of best practices for cause marketing. Important information such as the name of the charity and the amount of money that will go to it should be disclosed. Cause marketing can be beneficial to the business, the nonprofit organization and the consumer.

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BBB explains best cause- marketing practices