Marketing myth busters shows many people are comfortable with online products and services that have been customized for them, but buyers don’t want to sacrifice their privacy to get it. This may suggest that digital marketers are failing to adapt to customer needs. The study shows that the two most effective ways to encourage consideration of a product or brand is through recommendations from someone they trust (69%) and recommendations from consumer reviews (45%) …

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Marketing myth busters: if people prefer print ads, are digital marketers failing?