Digital marketing relies on customer intelligence to increase conversion rates. Driven by predictive analytics, natural language processing algorithms and big data, digital marketing identifies consumer interests and needs. Learn how one particular platform, Mintigo, generates leads using big data analytics to identify consumer interests through an Interestbase that highlights links between consumer interests and your product, scoring those links to predict which consumers will purchase your product and which campaigns will be effective.

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Marketing Automation’s Missing Link: Getting Higher Conversions Using …