Surfs Up! Profits Up! A new book by Longboard Marketing founder Randy Rovegno features surfing analogies designed to improve marketing strategies of small business owners, and new marketers. Rovegno explained that as in surfing, in the world of marketing you “plan by tides and charts and hope you don’t die.” Rovegno believes students will benefit from the book because of it’s entertaining style.

Read the full article here:
Marketing tips with some laughs: Longboard Marketing founder Randy Rovegno …