Social media has made it essential for brands to market in the moment. Staying relevant is especially important when marketing to Millennials. Letting customers be part of the marketing conversation is a great way to stay current with the latest trends. Remember people are using multiple forms of technology, probably at the same time. Being able to respond on a social media outlet to a live event in real time keeps customers in the conversation and your brand on their minds.

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Marketing In The Moment: Five Ways To Target Millennials