The Charles Ramsey-McDonald’s episode sparked viral marketing that went wrong upon learning more information about who the media dubbed a hero. Charles Ramsey saved three women who had been held hostage for a decade. Ramsey said that he heard women screaming as he ate his McDonald’s and he alerted authorities. McDonald’s immediately thanked Ramsey and stated that the company would stay in touch.

The feat went viral over the internet, and then it was revealed that Ramsey was a convicted felon and had engaged in domestic violence. McDonald’s did not withdraw the offer. This is one example of how a viral marketing opportunity can backfire.

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The Charles Ramsey-McDonald’s Episode: How a Viral Marketing Opportunity …