Most companies rated their social media as 34 percent effective in their marketing strategy. Social media marketing increases business profits and internet media channels of email and social media should be shared. If an email subject resulted in more customers, then that subject can be used as a topic for a business blog or topic on your social media. The most important aspect of social media marketing is to measure the results of the ROI.

Three possible ways to align marketing and social media strategy are:

  • promote social media as a viable advertising platform
  • share across internet media channels
  • measure the results.

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3 Ways to Align Your Marketing and Social Media Strategy