Unbeknownst to women, most men search for bargains before making a purchase. Because of technology, men’s shopping strategy has increased, in which the affluent males mostly shop online at Amazon.com. Men are most likely to use social media product reviews before making a purchase amd men use smart phone technology before making an online purchase. Men who are affluent, find shopping to be relaxing and pleasurable.

Read the full article here:
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)