The web would be nonexistent without content. Internet users search for free news, information and data by reading online content. Video is also becoming more effective in marketing, even though the Entertainment industry dominates about 44 percent of that advertising market. Social media advertising is on the rise and is important but only about 49 percent of online businesses attest to its usefulness. SEO techniques and promotion of online blogs, emails and video are innovations to content marketing of which most businesses approve of the ROI.

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Content marketing recap: April 2013 – Brafton