Using social media as part of a marketing campaign strategy is very common today. Getting out the right message and keeping track of everything can be a huge task, but there are many tools available to make this job easier. One of these, called TweetDeck, is one of the best ways to keep track of both the Twitter feeds and Facebook posts. It also allows the user to see how people are reacting to the messages.

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Social Media Marketing : 7 Tools for Businesses and Brands