JC Marketing beating image
By Joseph Cekauskas
Marketing Consultant & Strategist
JC Marketing Communications

Imagine investing your hard earned money with the assistance of a financial advisor who couldn´t promise any measurable return on investment AND is reluctant to be held accountable for her or his advice.

Now picture yourself gladly paying her or him a commission for her or his services and continuing to do so for an extended period of time with the hope that her or his advice might eventually pay off. Would you ever do this?

I hope not.

But many companies utilize this approach when it comes to promoting their businesses by investing in general or “image marketing” or “image advertising.” Image advertising influences the reader, makes them feel better about a product or service and creates brand awareness. Some advertising agencies steer clients in this direction because image ad campaigns are normally lengthy and guarantee them consistent media placement commissions that average 15 percent. They inform clients that image campaigns take an extended period to work and that they must have patience.

While you´re being patient and taking all the risk, they´re still getting a healthy commission check each month.

You deserve a better approach. It´s called “direct response advertising” AND it’s an incredible strategy when performed by experts with nearly four decades of marketing expertise.

Learn more by calling JC Marketing Communications today …

Southington’s ONLY full-service marketing and advertising firm. 860.621.8866