With the frequent changes in the algorithms used by Google for company rankings, it is a good idea to use other forms of getting attention beside SEO. There are many avenues to explore for online marketing—forums or boards that relate to the business or product, taking part in a webinar, having high quality video is very important, creating eBooks that can be downloaded and a way to track information of those reading them.

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Diversification key for improving online marketing , SEO and Google rankings