A survey published by the Custom Content Council talks about the extent of content marketing in regards to print media and internet channels. Content marketing is still wholly used in the print media. However, it was reported, that about 81% of internet users considers content marketing to be an online activity. About 8,000 surveys were distributed with information on the over $40 billion industry of content marketing. There were 339 responses.

Read the full article here:
Content Marketing , a US $44 billion Industry