You don’t have to have the budget of a Fortune 500 company to develop a successful content marketing campaign. By drawing lessons from major corporations and adapting them to a smaller scale, your marketing campaign can reap rewards on a shoestring budget. Three lessons that can be adopted include: hiring an experienced brand journalist to work inside your company, make sure to focus on what you can do for others in your marketing efforts, and get the community interested and involved in what your firm and what it offers.

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3 Content Marketing Lessons From Big Brands