Hancher Auditorium is a venue in Iowa City that offers different kinds of entertainment. This small venue has found a convenient and unique way to advertise their shows. They print ads, showcasing who’s coming to the venue, on the sleeves that are used on coffee cups at Java House, a local coffee shop. They have been using this promotion technique for about 6 years and find that it is a subtle and yet effective way of informing the public about their events.

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Marketing on Coffee Cups Working for Local Performing Arts Venue