By Joseph Cekauskas
Marketing Consultant & Strategist
JC Marketing Communications
Website Content is Everything!
Cool graphics might make your web presence pretty:
however, what you say … and how you say it …
will keep prospects coming back and buying more
When was the last time you didn’t purchase something because of the color of a masthead, navigation buttons, or the background texture of the screen on the website? Probably never.
A cool looking website without strong marketing-driven content to support it … is like dressing a gorilla in an Armani suit and sending him out to sell your product. He doesn’t speak with his target market because he relies on “image marketing” over substance.
If you’re in agreement, please read on.
Look to your own internet surfing practices and experiences. Isn’t fresh and stimulating content the main reason you continually visit social networking sites such as facebook or twitter? In almost all cases, your desire is to hear and see what colleagues, friends or family are up to at this exact moment in life. Why would your businesses website utilize a different approach?
One of the most important factors of an effective website is presenting relevant content … and updating it as often as possible. Why? Because surfers are using the web to search for information, NOT just for eye candy. And content factors into search engine optimization.
Imagine how much easier your online sales goals can be achieved if you had instant access to a versatile and flexible marketing resource with the talent AND know-how to help you grow your business quickly. This access is at the “partner level” for EVERY client JC Marketing serves. Try to get that from a graphic designer, web developer, printer or typical advertising agency. Our methodology helps clients develop the best strategy, thus, differentiating their product or service in a creative and meaningful way so market share and profits increase.
Want to bring your website to the next level? Call JC Marketing today at 860.621.8866
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