If you want to grow your business …
Gain the attention of key decision makers by impressing your target market with your knowledge of their business and trends in their marketplace …
How might you do this?
Learn which of their competitors are coming out with exciting, innovative products … or find out which of them may be investing in new marketing / sales infrastructure. The key is to learn exactly what are their specific issues.
Why? Because unattended issues & problems could become threats to their business … and then you can more easily identify which of those you can best help solve.
Dig deep … get down & dirty in their details. Chances are you might enjoy this learning process! What’s the downside to “learning more?” None of course.
When you do this, you’ll know exactly who your target market’s customer base is. This insight goes a long way in telling you how they think … maybe even the potential pressures they’re under … You can then leverage this information at every level of your relationship.
Tap into your target market’s emotion and create a sense of emergency.
Involve the heart, because “numbers & statistics tell, amazing stories—particularly ones that tug at the heartstrings—sell.”
I like to call them “my Jimmy Fund’ moments. But that’s a story for another day.
One more note of interest:
My pastor Tom loves to share this old adage:
“People don’t care how much you know, until they know how much YOU care.”
He couldn’t be more insightful and I am blessed that he generously shares his life experience.
So strive to understand your prospects perspective on ROI … understand both the customers they serve and their prospects drivers.
Speak their language … their language of business in order to establish credibility and trust.
Here’s how:
1) Strategically identify the specific products and services your prospect sells
2) Find their mission statement—what does the company stand for? … what do they represent?
3) Go out and find out who are some of the customers they serve.
4) Understand their market—i.e. are they in a growth mode … stagnant … or on a decline.
Decision makers that have problems and issues—those that need and want your help … are the ones you’ll be most connected to.
You and your team will be effective when you learn these things and this will go along way to capture your prospects attention.
Valuable information?
Of course this is. And yet, maybe you’d rather not go it alone. After all, execution of a marketing plan is 99% of the equation.
And JC Marketing has no equal when it comes to making your business plan a reality.
Do YOU desire expert HELP elevating your organization to the next level?
We will propel your business forward—you can be FREE to do the things you’ve always wanted to do.
Call JC Marketing Communications • 360 degree marketing
Insanely great marketing that’s measurable & trackable—RESULTS are EVERYTHING!
860.621.8866
www.jcmcom.com
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