Create a compelling value proposition will get your buyers (peoples) attention.
It answers the question … “What value will I realize if I do business with you?”
YOU want to make it absolutely clear to your buyer how they will benefit from your products or services. Particularly if you want to be a part of their conversation and be on their “A” list of potential vendors. If you want that, then deliver a compelling value proposition.
There are 4 essential elements to creating an effective value proposition:
1) Clearly & concisely state whether you will help your potential prospect either increase … or decrease one of their company drivers.
For example: increase revenues, increase production, increase turnaround times, increase customer traffic, increase sales or decrease time to market, expenses, etc …
2) State the specific driver to focus on
i.e. increase revenue or decrease costs, expenses, time to market, etc.
3) State the amount that they can expect—in other words—by how much (percentage)?
4) Give them an exact timeframe that you’ll accomplish the assignment … 30 days … 60 days … 6 months?
For example:
“I help my clients increase the number of pre-qualified opportunities in their pipeline by 33% in a 3 month period.”
Valuable information?
Of course this is. And yet, maybe you’d rather not go it alone. After all, execution of a marketing plan is 99% of the equation.
Do YOU desire expert HELP elevating your organization to the next level?
We will propel your business forward—you can be FREE to do the things you’ve always wanted to do.
Call JC Marketing Communications • 360 degree marketing
Insanely great marketing that’s measurable & trackable—RESULTS are EVERYTHING!
860.621.8866
www.jcmcom.com
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