Forget what you think you know.
Too many people grew up in an era of “image” marketing where just making a claim was good enough to get your product or service purchased. Back then, millions of dollars was poured into advertising in order for a product or service to hopefully achieve “top-of-mind branding.”
I don’t know about you, but few companies have millions of dollars to waste on this “cross your fingers … hope to God it works” method of “image” marketing.
How do you create value … and a robust pipeline of opportunity?
Here are the A, B, C’s
A)
Study your markets to gain clarity around the issues your ideal prospects face. Now when you understand where these opportunities lie, you can immediately create great questions and engage your prospects in an intelligent conversation.
No doubt! You WILL stand out.
B)
In EVERY consumer touchpoint you make—email, voicemail, marketing materials (website / brochure, etc.) … essentially make the communication you have with your buyer—ALWAYS make it relevant to what that person needs and desires. Otherwise credibility & interest in what you are selling dissipates.
C)
You gotta be able to explain how you can help your prospect.
They want proof, not “claims” of what can you do for them.
Theories & concepts aren’t going to cut it—you gotta be able to show working proof of your concept & legitimate results, or you don’t establish credibility.
Prove to your prospect exactly how will you link what you can do for them to their high value business drivers!
Valuable information?
Of course this is. And yet, maybe you’d rather not go it alone. After all, execution of a marketing plan is 99% of the equation.
And JC Marketing has no equal when it comes to making your plan a reality.
Do YOU desire expert HELP elevating your business to the next level?
We will propel your business forward—you can be FREE to do the things you’ve always wanted to do.
Call JC Marketing Communications • 360 degree marketing
Insanely great marketing that’s measurable & trackable—RESULTS are EVERYTHING!
860.621.8866
www.jcmcom.com
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