The movie, The Blair Witch Project, changed online movie marketing. It was the first truly successful example of marketing a movie online due in part to the campaign going viral. A film produced on a budget of $750,000 went on to make $248 million worldwide. Since that flick, there have been other examples of mysterious and intriguing movie marketing. Find 13 more examples from the past 13 years at the link.

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14 intriguing and mysterious examples of online movie marketing – Econsultancy (blog)