It is very true that the better product sells more, rather than the marketing scheme. For example Apple iPads are now becoming more and more extinct due to other tablets on the market that feature the same specs and perks (some even better) for a more discounted price. In the near future unless Mercedes Benz starts to produce efficient, cheaper, lasting while steering towards the development of electrical cars they will become a brand of the pass. The example mentioned in this exposé about the purchase of a Tesla, soon the smartest option when buying a car will be Eco friendly/electric. If you were to buy a gas guzzling Hummer in present day, the entire world would wonder “what made you make that decision?” Although I feel that the better products beats out marketing and name brands, it is quite true that the opposite works out also.

Read the full article here:
The Better Product Always Wins — And Other Marketing Myths – AdAge.com