There are trends that are affecting the future of Israel’s ad market and are not unfamiliar to what we have been hearing stateside: mobile and video ad spend to increase, and the declining demand for print ads. In tepid ad market, mobile and social media are rare bright spots. Overall, the Israeli E&M market maintained a positive growth rate in 2012 and is expected to grow by 3.9 percent compounded annually, over the next five years to 2017. Internet advertising and Internet access are the main growth drivers in the Israeli E&M market. Another growth driver is Israel’s creativity and success in the field of new media, content creation and formats.

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Five trends affecting the future of a sluggish local advertising market – Haaretz